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syarah weaver

on 17 November 2014

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Transcript of "SNUGGIE"

What is it?
a sleeved blanket that is body length
made of fleece or vellux material
similar to the bathrobe, except the opening is in the back
comes in 9 different styles
How do they "suck us in"?
called it a 'need'
we can use our hands
stay warm without use of blanket
one size fits all
can move around in it/ doesn't fall off
Target Audience?
one size fits all
"great for the whole family"
Need or Want?
It's a want. Why?
we can use normal blankets
What makes it successful?
made a solution to a problem you never knew you had
advertised everywhere- spends 34.8 million each year
became a pop culture phenomenon
appeared on Oprah, Ellen & TODAY show
How does it influence us to want to buy more?
it's more convenient than blankets
available at large chain stores (Wal-mart, Bed, Bath&Beyond, Walgreen)
"Blankets are okay but they can slip and slide, and when you need to reach for something your hands are trapped inside. Now there's the Snuggie - a blanket that has sleeves!"
Full transcript