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Visual Grammar

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Julie Bain

on 20 September 2018

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Transcript of Visual Grammar

What/who is REPRESENTED in the visual text?
What action/interaction/transaction is taking place in the image?
What symbols are represented in the image?
How is the text composed?
Your turn...
Aaron Huey's: America's native prisoners of war
Handouts (linked on webpage or Google Classroom)
Scaffold of Visual Grammar
Key Terms
Examples of visual texts (for analysis)
Within the context Text and Human experience - representations of that experience can be constructed through visual techniques

...visual texts can include, visual images as well as written texts - sometimes in combination.

In any analysis you're required to look at the
text as a whole (establish context/purpose)
elements within the text (textual and visual)
ways the elements combine to make meaning
Visual Grammar
Analysis of visual texts in Stage 6 English

Learning the language of visual grammar helps you analyse visual texts efficiently and effectively
Key Terms
- Visual texts make meaning in three ways
Representational meaning
who or what is represented
Interactive meaning
who/what is interacting with whom/what
Compositional meaning
how do the elements of composition (the visual text) construct the meaning

Representational meaning, interactive meaning, compositional meaning
Representational meaning
Interactive meaning
what kind of interaction is created between the person and the gun AND the viewer
Compositional meaning
how do colours, gaze, salience, placement, mode influence the composition AND the viewer?
Aaron Huey Photography. Retrieved February, 2014 from http://www.aaronhuey.com/#/national-geographic-magazine---pine-ridge/PINERIDGE_1200p_110 prisoners of war

Kress, G & Leeuwen, T. (2006, 2nd edition) Reading Images: The Grammar of Visual Design. New York: Routledge.

TED TALKS (2010). Aaron Huey: America's native prisoners of war. Retrieved from www.ted.com/talks/aaron_huey.html (also available on YouTube)
Full transcript