Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
How to Do Neurorhetorics: A Tutorial
Transcript of How to Do Neurorhetorics: A Tutorial
How have we theorized it?
What elements are left out of the scientific conception? (culture? context? rhetorical education?)
What does the scientific study add to our rhetorical theory--besides scientific confirmation of something we already think or know?
- To understand "creativity" in freestyling rappers, you might consult sources ranging from Jay-Z's Decoded, to Debra Hawhee's Bodily Arts, to Elaine Richardson's Hiphop Literacies 4. Consider concept in light of rhetorical theory 1. Find an idea
2. Analyze the source text (such as a popular article or book) using rhetoric.
3. Find the scientific studies it cites, and analyze those using rhetoric.
4. Consider how rhetorical theory complicates the concept in question--and whether scientific studies really add anything new.
What genre is it? If it is a popular article or book, what is its purpose and audience?
What language is used?
How are terms defined?
Do we see neurorealism (reification) or neuroessentialism (reduction) at work? What genre is it? What is its audience and purpose?
What language is used? Does scientific language moderate claims? (e.g. hedging and modifiers)
Does it use neurorealism (reduction) or neuroressentialism (reification) or neuropolicy (weak analogy)?
How was the mental concept (e.g. creativity) operationalized? Does that align with how we would operationalize our rhetorical concepts?
How are images used?
How does the article participate in a scholarly conversation? Is this a neuroclaim? 1. Neurorealism - claims that make neural concepts uncritically real through reification
2. Neuroessentialism - claims that reduce complex concepts (often subjectivity or identity) to measurable entities in the brain through reduction
3. Neuropolicy - claims that use neuroscience to findings to argue for political ends (often prematurely), often through weak analogy.