Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Unilever Story

A presentation on Unilever
by

Eisli Trebicka

on 28 March 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Unilever Story

THE UNILEVER STORY Unilever Incorporated: 1930
Unilever PLC & Unilever N.V
Employees: 168,000
Sales: Billions The Lever Brothers Company History Soap and Margarine
Surviving the Great Depression
Adapting to New Markets & Technology
Restructuring and Major Acquisitions
Positioning for the 21st Century “We meet everyday needs for nutrition,
hygiene and personal care with brands
that help people feel
good, look good and get more out of life.” 3 Segments Food Brands:
Lipton, Knorr,Hellman's, Bertolli Personal Care: Lux, Sunsilk, Axe, Dove Home Care Brands: Surf, Sunlight, Radiant, Omo Brands & Products •THE COMPANY PROVIDES OVER 400 BRANDS
WHICH ARE SOLD IN 180 COUNTRIES.
•THEIR TOP 12 BRANDS GENERATE MORE THAN €1 BILLION IN REVENUES, AND THEIR TOP 20 BRANDS ACCOUNT FOR 70% OF COMPANY SALES.
•THERE PRODUCTS ARE SEGMENTENTED INTO 3 CATAGORIES: Financials IN 2010- THE TOTAL ASSTES WERE (41.2 BILLION EUROS), OR (58 BILLION U.S. DOLLARS)

NET INCOME FOR THE YEAR 2010 WAS (4.6 BILLION EUROS), OR (6.5 BILLION U.S. DOLLARS) Sales IN 2010, 10% INCREASE IN SALES:
•IN 2009, COMPANY SALES WERE (40 BILLION EUROS), OR (56 BILLION DOLLARS)
•AND IN 2010 THE COMPANIES SALES WERE (44 BILLION EUROS), OR (62.5 BILLION U.S. DOLLARS)
•THIS WAS AN INCREASE OF (4 BILLION EUROS), OR (6.5 BILLION U.S. DOLLARS) Stock THE COMPANIES STOCK PRICE AS OF FRIDAY 25 OF MARCH WAS PRICED AT:
STOCK SYMBOL (UL PLC. = $ 30.17/ SHARE)

“OUR UNDERLYING VOLUME GROWTH IN 2010 WAS 5.8% - THE BEST WE HAVE ACHIEVED IN 30 YEARS” Ethics "Unilever’s Code of Business Principles commits us to conduct our operations with honesty, integrity and openness, and with respect for the human rights and interests of our employees." Stakeholders Integrative Approach Customers
Suppliers
NGO's Unilever's Unique Relationship With NGO's Federatie Nederlandse Vakbeweging (FNV) : "Adding Insecurity to Life" Article Wages, Workers, Unions Mercury poisoning Kodaikanal, India Holding everything to the "Dutch Standard" Tropical Commodity Coalition’s (TCC): Twisting the truth about Tea Unilever & The Rainforest Alliance Launched full investigation leading to TCC recant. Code of Business Principals We want this code to be more then a collection
of high sounding statements.
It must have a practical value in our day-to-day
business lives and each
of us must follow these principals both in the spirit and the letter Employees: We are committed to safe and healthy working conditions for all employees. We will not use any form of forced, compulsory or child labour. We are committed to working with employees to develop and enhance each individual’s skills and capabilities. We respect the dignity of the individual and the right of employees to freedom of association. Consumers: Unilever is committed to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use. Products and services will be accurately and properly labelled, advertised and communicated. Environment: Unilever is committed to making continuous improvements in the management of our environmental impact and to the longer-term goal of developing a sustainable business. Competition: Unilever believes in vigorous yet fair competition and supports the development of appropriate competition laws. Unilever companies and employees will conduct their operations in accordance with the principles of fair competition and
all applicable regulations. Internal Controls Leadership President of the Kilimanjaro Blind trust and Chairman of Perkins International Advisory Board
Executive Committee of the World Business Council for Sustainable Development
Exemplifies the company Code of conduct/Due process Standards for the company
Executive team leadership
Rules of operations based on location
Employee accountability Due process BRA
The code of business principles
Policy compliance
Annual positive assuarance
Internal audit
Employee Action initiatives Confidential ethics hotline
Global People Survey (2-3 years)
E-learing/ training
Personal develop plans Supplier Assurance Passing core values/ principles to external partners
Audits to indentify operational quality
SEDEX platform Unilever’s Corporate Social Responsibility Community Efforts “[Corporate Social Responsibility] is inherent in everything we do” – Niall Fitzgerald
Member of the Foundation for CSR
Corporate Responsibility & Reputation Committee
€91 million in CSR Initiatives in 2008 Africa -Prevention education of HIV/AIDS programs
-Working with government to NGOs to stop the spread of AIDS
-Community family homes Indonesia -Working with over 2,000 suppliers & distributors
-Pilot Projects to boost economy Dove -Unilever uses no “size zero” models
-Focus on changing the definition of beauty in our society
-Campaign for Real Beauty
-Movement for Self Esteem Vaseline skin fund
-Peace Partnerships
-Peace One Day
-War Child
-Ben & Jerry’s Foundation Ben & Jerry's Unilever Environmental CSR Sustainable Living Plan Small Actions. Big Difference. Objective Grow the Business while minimizing its impact on the environment 3 Goals 1. Halve the environmental footprints of out products

2. Help more than 1 billion people take action
improve their health and well-being

3. Source 100% of our agricultural raw materials sustainably Reducing Environmental Impact
Waste
Water
Climate Change
Sustainable Sourcing SWOT
ANALYSIS Strengths -1,319,000 million increase in profits from 2009-10
-current assets increased by 1,673,000 million
-92 million euro on R&D
-Reputation
-400 brands with wide variety of products
-Strong business growth in the developing markets ( Brazil, India, China) Weaknesses - Only 50% of business in emerging markets
- Contradictory advertising Threat -price of gas, increased logistics cost
-Proctor & Gamble more well known in US, biggest competition
-Price of commodities increase(effects supply prices)
-Product contamination (Ex: Slim fast Recall)
-DIY websites as competition (pushes them to be better) Opportunities Offering healthy organic food products A- Awards WHAT'S YOUR NUMBER? 1. Axe
2. Blue Band
3. Dove
4. Becel/Flora
5. Heartbrand Icecream
6. Hellmann's
7. Knorr
8. Lipton
9. Lux
10. Omo
11. Rexona
12. Sunsilk Top 12 Brands Smelly! Employee feedback Vitality in 2004: Unilever’s Pulse Check
1. Strategy
2. Performance
3. You and Unilever
4. Leadership
5. Communication
Promotes communications internally Unilever named "Company of the Year 2010" by the UK's Business in the Community

Received the International Charter's "Committed to the Environment 2010" award
for environmental management and performance. `
Full transcript