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CMJ Official Showcase Sponsorship

Texas Takeover Party Sponsorship Deck
by

Anthony Erickson

on 6 September 2013

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Transcript of CMJ Official Showcase Sponsorship

NEW YORK CITY
CMJ Official Showcase
Sponsorship Opportunity

THE TEXAS TAKEOVER PARTY
presented by The Convoy Group and Eye in the Sky Collective
THE TEXAS TAKEOVER PARTY
How do you want to showcase in front of the music industry’s most influential tastemakers?
....how bout we
THROW A PARTY!?
showcasing 8 up and coming
independent TX artists.
Thurs Oct 17th at Tammany Hall
(152 Orchard St)
The Tontons
Wild Child
and more!
CMJ CONFERENCE STATS:
EVENT PRODUCERS:
Eye in the Sky Collective - eyeinthesky.org
Eye in the Sky is presenting a new model for the music
PAST EVENTS:
The Convoy Group - theconvoygroup.com
The Convoy Group is a full service artist management and promotions
Guy Kawasaki's
SXSW Party
and dozens of other events




Vital Stats

• 5 days and nights
• 80+ venues
• 1,300+ bands


Audience

• 120,000 Consumers
• 12,000 Industry Professionals
• 5,000 Performing Musicians


Participants

• Active new music fans
• Emerging artists
• College radio programmers
• Non-commercial radio listeners
• Digital and print media
• Entertainment industry professionals
• Film fans and enthusiasts
Media Participation
Over 53 million partner media impressions including print, radio, digital, mobile and outdoor media.

Highlighted partners include AOL, FADER, Flavorpill, KEXP, MIDEM, SPIN, Spotify and The Onion.

Press Attendance
Over 600+ accredited press members, including key outlets such as Billboard, Boston Globe, MTV, NBC, New York Times, NPR, Rolling Stone
and

USA Today
The Experience....
When people walk away from a great party, or after a once in a lifetime musical experience, and as artists are beginning careers,

who are they going to thank? who are they going to remember?
What if you were there when Dylan went electric?
when Hendrix blazed a guitar?!
when Cash gave the finger?!?
BRAND
Potential Sponsors:
We have already secured and began negotiations to involve the following product and promotional sponsors:
Title Sponsorship Package: $5k



Our official party provides us the ability to cross-market with CMJ’s additional packages. Built into our showcase package is the below official CMJ marketing visibility for added value accessing the whole conference’s attendance. Additional CMJ conference sponsorship packages are available, so if interested please inquire.

CMJ.com Banner Ad, 1month Campaign
($600 value)
Get your message front and center with a banner ad in CMJ.com leaderboard advertising. 60,000 monthly impressions
Title Sponsor cont...

SPONSOR WILL RECEIVE:
- Exclusive Presenting Title Sponsor position –
“Your Brand Presents”

- name/logo placement in all advertising collateral distributed for
this event, listings, websites, et al
- on-site booth for patron interaction, giveaways, email signup, etc
- a minimum of 2 mentions from the MC of the night
- the right to hang 2 banners at the event
- mention in all Press Releases that are sent out related to this event
- logo placement in all email blasts sent out to producers’ combined
25,000+ contacts
- mentions in social media campaigns, event previews and post-event recaps

- ACOUSTIC SESSION VIDEO SPONSOR: presenter of the video series produced in Tammany Hall basement stage; a VIP exclusive, intimate acoustic series.
Supporting Sponsor Package: $2k
SPONSORS WILL RECEIVE:
- name/logo placement in all advertising collateral distributed
for this event. listings, websites, et al
- a minimum of 2 mentions from the MC of the night
- right to hang 2 banners at the event
- mentions in all Press Releases that are sent out related to this event
- logo placement in all email blasts sent out to producers’ combined
5000+ contacts
- mentions in social media campaigns, event previews and
post-event recaps
(only 1)

Demographics
So.....you want to party with us?
please get in touch:
Anthony Erickson
(832) 797 5695
anthony@eyeinthesky.org
Mark Austin
mark@theconvoygroup.com
(832) 767 8749
YOUR
Oct 17th at Tammany Hall
expected attendance 1000+
Emily Bell
The Migrant
Discovery Channel
at SXSW
photographer, manager, promoter and tastemaker,
company based out of Houston, TX. Headed by Mark Austin,
The Convoy Group has managed major events
across the US at SXSW and beyond.
careers and access the resources they need
to build a loyal fanbase
industry, a platform for artists to build sustainable
Last years CMJ Party
- 1200 RSVP's
- over 1000 in attendance
SPONSORS:
Full transcript