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Fantasy Workshop- Presentation
Transcript of Fantasy Workshop- Presentation
Our mission is to be the kids most loved brand.
Existing Market > Toys Manufacturing
Niche Market: Manufacturing toys of kids drawing
Therefore there is no direct Market Competition for Fantasy Workshop
Great growth shown in UK toys Market
Global Toy Market is expanding..(2012-2013)..
15,000 to start up
Cash Investment of £3,000 per person
£3,000 x 5 = £15,000
We give Quote..
We Make hand-made toys..
We Deliever within 5-7 Days..
Year 1 Profit £7,742
Closing Cash Balance: £21, 442
Waqar - 10012806
sibtain - 13008384
( Cool Business Manager)
Ali - 13010556
(Ace Marketing Manager)
Shahzad - 13009252
e-commerce business selling plush toys from
Carrying out Research
- Market Research
Use different types of advertisements strategies.
Developing relationship with customers.
Provides more information about the products.
Types of Innovation:
We are allowing the customers to design their own product.
e.g. Drawings on template
We are offering the customers an innovative service.
e.g. interactive website, Quotes
Production & Supply Strategy
The Bright Future Prediction
Our Strategy :
Magento E-commerce Website
Our strategy In Making/Delivering This Product:
Based on the demand and supply ethos
Do we aim to become the fore-runner in industry?
We are one of the few fore-runners in this industry,
How many are we making?
We are not creating products on a mass level.
Each product produced is unique and bespoke to the consumer.
"we aim to provide consumers with their finished product within 5-7 working days".
The completed product is collected from the workshop by the courier company
The item (parcel) is then processed by the courier
Once we (Fantasy Workshop) have received a tracking number from the courier we will then email this tracking number to the customer.
The parcel is then delivered to the customer.
"The reason being the concept of our business model is to create a plush toy which is personal and unique.."
Annual growth > 0.4%
Revenue > £1 bn
KeyNote, (2012). Business Ratio Report, Teddington: Key Note Ltd
KeyNote, (2013). Toys & Games Market Report 2013, [ONLINE],
Accessed From: http://www.keynote.co.uk/market-intelligence/view/product/10876/toys-%26-games/?highlight=UK+toys+market&utm_source=kn.reports.search, [Last Accessed at: 20/11/2013]
NPD Group, (2012), UK tops European toy market with 3% growth, [ONLINE], Accessed at: https://www.npdgroup.co.uk/wps/portal/npd/uk/news/press-releases/uk-tops-european-toy-market-with-3-precent-growth/, [Last Accessed at: 21/11/2013]