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Juicy Juice Campaign

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by

Tran Tram Anh

on 13 December 2013

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Transcript of Juicy Juice Campaign

Juicy Juice Campaign
Marketing Plan
Target Audience:
Debuting Juicy Juice
Conclusion
Newspaper/Programs
Product Design
Logo:
Slogan:
'Yummy in you tummy'
TV Advertisement
Prices & Promotions
- Children
- Parents
Market Likes
Both
Children
Parents
Appealing
Cartoony
Colourful
Nutrients
Sugar-free

Good Flavours
Market Dislikes
Both
Children
Parents
Not appealing
Many words
Artificial Flavours
Not reliable
Awful flavours
Newspaper
- Mẹ và Bé- Mother and Baby
- Disney/ Disney Junior
- Woman's Health
- Parents

Programs
- Disney/ Disney Junior
- VTV/HTV
- BBC
- Star World
- AXN
- CNN
- Opening our first store
- Giving samples to costumers
- Advertising on billboards, television, online, magazines
- Have social networks page like Facebook, Twitter, Instagram, YouTube etc.
- Workshops (activities, tasting etc.)
- Toys when buying juice
- A competition


1 juice box: 9,000vnd

A whole pack (all flavours): 39,000vnd

A whole pack (one flavour): 39,000vnd

Mix & Match (customers able to pick what flavours they want): 49,000vnd

A whole pack (all flavours) + A whole pack (one flavour): 69,000vnd

Mix & Match + 3 juice boxes: 59,000vnd

Any purchase over 150,000vnd: 20% off

Free membership with Juicy Juice: This will give you a 5% discount with every purchase at any Juicy Juice store.
We hoped you have enjoyed this presentation.
By: Tram Anh, Ashley, Helen, Abygail & Trinh 8I
Prices
Promotions

Print Advert
Full transcript