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Grand Intercontinental

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by

Weicheng Liu

on 16 December 2013

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Transcript of Grand Intercontinental

COEX Intercontinental
Introduction
CONCLUSION
Grand
Intercontinental

SEOUL COEX
2012105358 ZHU YUTONG
2011106307 LIU WEICHENG
2012105367 CUI LING
2013105502 QUAN ZHENGAN
ROOM
BANQUET
WEDDING
RESTAURANT
Harmony Ballroom
Gallery
Jupiter Room
LARGE-SIZED
MIDDLE-SIZED
SMALL-SIZED
OTHERS
S
W
O
T
S
T
P
SEGMENTATION
TARGETING
POSITIONING
HIGH PRICE
TOURISM
BUSINESS FIT
M Hilton
Shilla
Hyatt
InterCon

REFERENCE
About
Brands Under IHG
https://www.iccoex.com/kor/index.do
http://www.ihgplc.com/
http://url.cn/VM210v
<HOTEL & RESTAURANT>
http://www.newspim.com/view.jsp?
newsId=20131120000334
http://www.youtube.com
2013-3
发个广
Q&A
THANK YOU !
Full transcript