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Dust Bunnies

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by

Ali Curtis

on 22 January 2013

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Transcript of Dust Bunnies

'We've got a lust for dust' Dust Bunnies Executive Summary: our services include housekeeping, real estate preparation, staging, car cleaning, post construction cleaning and mobile home cleaning.
Mission: We are dedicated to providing great quality cleaning services and building strong relationships with our valued customers.
Vision: We would like to establish a good relationship with our customers and community and be the main cleaning service venue in the Greater Victoria area.
Values:
honest and trustworthy service customers can depend on
providing the best quality clean needed for each individual customer
satisfying customers with our services
redefining standards of quality housekeeping services that meet consumer demand
affordable rates for our valued customers Company Description: we are a housekeeping service based on the idea of good customer service and affordable prices.
SWOT Analysis:
Strengths: great location, good quality clean, create relationships with customers
Weaknesses: old competitors, not much experience
Opportunities: multiple different cleaning services, advertising products, creating relationships
Threats: trend changes, economic changes
Positioning Strategy Statement: Picture coming home to a spotless house, let Dust Bunnies leave your house sparkling. Commercials Commercial #1
http://animoto.com/play/3KomHoyOut4K154KHY0Phg

Commercial #2
http://animoto.com/play/28jv70qX1RT2y2QcjuEvAQ Event Marketing Dust bunnies is going to be sponsoring the Canadian Breast Cancer Foundation CIBC Run For The Cure. On Sunday, October 6, 2013 we will be attending the Victoria Walk/Run. We will be putting a percentage of our profits towards the cause and we will be voluntarily cleaning up the streets after the 1km or 5km walk/run.
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