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Breast Cancer Awareness

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Eleni Vrettos

on 16 November 2014

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Transcript of Breast Cancer Awareness

History since 1984 in US:
-National Breast
Cancer Awareness Month-
*KAIROS* Common Misconceptions COMMONPLACES make up ideology Based off the poll...
unit fallacy: profits Language Pejorative Pinkwashing Media Influences Rhetorical appeals Works Cited Documentary -
extrinsic proofs

Contextualized pinkwashing - juxtaposition ISSUE - Breast Cancer
AUDIENCE - History(U.S.)
RHETORS: interest Rhetorical Situation OCTOBER Honorific There's More Than You Think strategic corporate philanthropy
"stamp pink ribbon on products" PINK: Music Video Pathos
loss of womanhood "Survivor"
"Blessing in disguise"
"wake-up call" "illness"
"epidemic" SHOW YOU CARE,
BE AWARE! Seems like the whole town's here,
Friends and ribbons fill the park,
She knows she's not alone, it makes her smile, and it breaks her heart,
Her daughter is holding her hand, a balloon tied on her wrist, When pink was just a color and ribbons tied back hair,
Every race was just for fun and she ran without a care,
Today is one step closer, to being like back then,
When pink, is just a color again, She says, \"Mommy, everyone's dressed in pink, look how pretty it is.\"
And It reminds her, of comin' here,
When she was, just a little girl,
Holding her own mother's hand,
It was an innocent world, Personal Narratives read the fine print: "Help fight breast cancer."
*check the time limit
*majority of proceeds do not go to research* Pathos
Ethos Pink Ribbons, Inc. Media Influences Facebook
"battle of the sexes"
sassy retail campaigns http://www.facebook.com/#!/nopinkwashing?fref=ts Evans, D. G. R et al., “Familial Breast Cancer.” BMJ: British
Medical Journal 308.6922 (1994): 183-187. JSTOR. Web. 25 Oct. 2012.

Kim, Jonathan. "ReThink Review: Pink Ribbons, Inc. - Susan G.
Komen for the Cure's Comeuppance." The Huffington Post. TheHuffingtonPost.com, 06 June 2012. Web. 25 Oct. 2012.

King, Samantha. Pink Ribbons Inc.: breast cancer and the
politics of philanthropy. Minneapolis: University of Minnesota Press, c2006. Web. 24 Oct. 2012.

Kraft, Sherly Breast Cancer: 10 Common Misconceptions. Healthy
Women: Informed Empowered. Web. 23 Oct. 2012. Mead, M. (2009). Pink Ribbons, Inc.: Breast Cancer and the
Politics of Philanthropy. Nonprofit & Voluntary Sector Quarterly, 38(5), 916-918. Web. 24 Oct. 2012.

Orenstein, P. "Think about Pink." The New York Times (2010).
Web. 22 Oct. 2012.

Pezzullo, P., "Resisting "National Breast Cancer Month": The
Rhetoric of Counterpublics and their Cultural Performance." Quarterly Journal of Speech; Nov. 2003, Vol. 89 Issue 4, p.345-365. Web. 20 Oct 2012. Works Cited
Full transcript