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WVUCommMooc Media Multitasking Lecture 1

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Elizabeth Cohen

on 10 October 2016

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Transcript of WVUCommMooc Media Multitasking Lecture 1

This is Your Brain, This is Your Brain on Media Multitasking: Understanding and Conquering Technology Overload WVUCommMooc Session 4, Lecture 1
Elizabeth L. Cohen, Ph.D. Media Multitasking is not a new phenomenon, but scholars and critics suggest that increasing availability of social and portable media is making it a more acceptable and desirable part of our culture
Many jobs expect media multitasking skills

Many technologies try to facilitate media mulitasking But like it or not, media multitasking is here to stay

In many cases, media multitasking is
arguably a mechanism needed to
cope with the intense flow of
information we need to process

The Purpose of this Session is to make students better informed about the consequences of media multitasking so that they can make better informed and more conscious decisions about their media habits HIDDEN EXTRA: ANOTHER SCREAMING
GOAT DIVERSION EXAMPLE: Not Focusing on your
Multitasking presentation because animal
videos demand your attention Multitasking:

Media Multitasking: The Role of Technology The Teathered Self

Continuous partial attention

“e-ttenuation” Session
Schedule Engaging in multiple tasks simultaneously to cope with demands in the environment or to make the most of the time or process of finishing tasks Using one medium (e.g, cellphone, computer, TV,
iPod, etc.) while using another medium and/or
engaging in non-media activities EXAMPLE: Splitting Attention between Twitter (and Facebook) and your Multitasking Presentation OPTIONAL MEDIA DISTRACTION: Two minute compilation of goats yelling like humans Some Classic Examples of Media Multitasking Picture-in-Picture for
Multiple Screen Viewing Hands-free Mobile
Devices for Talking & Driving Apps for Walking & Texting Broad, theorized effects of a media multitasking culture Constant state of scanning. Not wanting to miss
anything. An "artificial sense of constant crisis." (Linda Stone) (Raymond Tallis) (Sherry Turkle) Awareness of endless options, leading to never fully committing to what you are doing (e.g., writing e-mails while talking on the phone) Dependency on our devices for a constant connection (please introduce yourself on #WVUCommMooc social media) Day 1: Introduction

Day 2: What's the Problem with Multitasking: A Cognitive Perspective

Day 3: Effects of Media Multitasking

Day 4: Strategies for Coping with Cyberoverload

Day 5: Live Chat
After completing this module,
students should be able to:

1) Understand prominent theories of human attention and memory processes

2) Understand demands that cognitive multitasking puts on attention and memory.

3) Describe both positive and negative effects of technology multitasking for culture, productivity, relationships, health, and personal well-being

4) Identify cognitive, behavioral, and technological techniques that may be used to improve media multitasking skills and better cope with problems associated with technology multitasking Learning Objectives 1. How do you typically multitask with media or technology, and what are your reasons for multitasking?

2. On the whole, do you consider yourself a good multitasker or a bad multitasker? Why?

3. Do you think media-multitasking is good or bad? Why? Discussion Questions
#WVUCommMOOC Another hidden diversion jem: This time it's a camel These and other slides for this course, as well as discussion boards for students can be found at www.WVUCommMOOC.org
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