Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Burke

No description
by

Pam Glasnapp

on 4 November 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Burke

Dramatism
http://www.cornellcollege.edu/classical_studies/lit/CLA364-1-2006/01groupone/Scenery.htm
Kenneth Burke
http://www.pbs.org/now/shows/335/video.html
Identification
consubtantiality
god term
devil
term

terministic screens:
Guilt-redemption cycle
REDEMPTION
ORDER
GUILT
Hierarchy
status
structure
pollution
http://www.zimbio.com/pictures/Imx5b3n4aLe/Japanese+People+Practice+Purification+Ritual/bgB3-8fnMyf
Victimage

rotten with perfection:
http://en.m.wikipedia.org/wiki/Italian_Renaissance_painting
symbol using animal
inventor of the
negative
separated from his natural condition by instruments of his own making
goaded by the spirit of hierarchy
Definition of Man
purification
Motive
is distinct from
purpose.


According to Burk
e, “What we want is not terms t
hat avoid ambiguity
, but terms that clearly reveal the
strategic spots
at which ambiguities necessarily ar
ise.”[
1
6]
Athlete as Agency: Motive in the Rhetoric of NASCAR

Daron Williams, Virginia Polytechnic Institute and State University and Dr. Jim A. Kuypers, Virginia Polytechnic Institute and State University
KB Journal Fall 2009
http://www.123rf.com/photo_6500964_stern-nun-reprimanding-over-a-discovered-cigarette.html
The pentad involves the analysis of rhetorical artifacts by looking for five interrelated parts: act, scene, agent, agency, and purpose. The scene equates to the
temporal
or
spatial
environment portrayed in the artifact; the act is
what
takes place within the artifact; the agent is the
person who performs
the act; the agency is the
means, method, or instrument
through which the agent performs the act; and the purpose indicates
why
the agent performs the act. The realization of each of these five interrelated elements can allow the critic to tease out the motives underlying the event.[13]
These five elements must also be understood in a way that highlights and privileges their
interconnected
nature—
any changing of a part changes the whole and possibly the other parts.
A portrait painter may treat the
body
as a property of the
agent
(an expression of personality),
commitment to realism
situational determinism
pragmatism
philosophical idealism
PURPOSE
scene
AGENCY
AGENT
ACT
RATIO
http://www.last.fm/music/Kenneth+Burke
a set of symbols that becomes a kind of screen or grid of intelligibility through which the world makes sense to us.
http://en.nkfu.com/kenneth-burke-quotes/
mysticism
unity, ultimate meaning of life
"NO!"
"Don't do it!"
"Thou shalt not!"
(technology gets us into trouble)
(always a sense of not having done better)
perspective by incongruity
(calls attention by using two incompatible terms)
things taken to their natural conclusion;
people plant the seeds of their own destruction
(inner)
Hitherto in the Nicene Creed at Mass we have professed faith in Christ who is “
of one Being with the Father
”; from now on we shall be professing faith in Christ who is “
consubstantial
with the Father”.
http://hughosb.wordpress.com/2011/11/04/missal-moments-vii-consubstantial-with-the-father/
act/agency ratio
The pentad of cruft: A taxonomy of rhetoric used by Wikipedia editors based on the dramatism of Kenneth Burke
by Andrew Famiglietti
First Monday, Volume 17, Number 9 - 3 September 2012
http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/4082/3294
Scene/Act
The pentad of cruft: A taxonomy of rhetoric used by Wikipedia editors based on the dramatism of Kenneth Burke
by Andrew Famiglietti
First Monday, Volume 17, Number 9 - 3 September 2012
http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/4082/3294
act/agent
The pentad of cruft: A taxonomy of rhetoric used by Wikipedia editors based on the dramatism of Kenneth Burke
by Andrew Famiglietti
First Monday, Volume 17, Number 9 - 3 September 2012
http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/4082/3294
For example, he writes that ascribing the success of the Russian resistance to German invasion to the character of “the Russian people” would be an
act/agent argument.
how a particular setting for action makes the
action

appropriate (or perhaps inappropriate).
‘the ends justify the means’

‘by any means necessary’.”
temporal or spatial dimension
of the artifact
what takes place
in the artifact
motive
person who performs
the act
motive
motive
method
or instrument through
which the
agent
does the
act
motive
motive
why the agent performs
the act
http://www.youtube.com/watch?v=h1BQPV-iCkU
http://www.wmofa.com/artists/Bouguereau,_William/image/Flagellation_de_Notre_Seigneur_Jesus_Christ_-_The_Flagellation_of_Our_Lord_Jesus_Christ_1880.jpg.html&img=24&tt=
http://www.ordopraedicatorum.org/tag/dominican-liturgy/
Mortification
Purpose is
why
a person does something;
motive is larger, more akin to the worldview of a person.
an
interpretive tool
to discover
the
motives
of the
rhetor
Victimage or mortification?
symbol making
symbol misusing
(moved by a sense of order)
Example
Phase 1:
ORDER
Phase 2:
Pollution &
Assignment of Guilt
Phase 3:
Purification
PR Example (from Smudde)
The state of things
about and for an organization
what it stands for
and what it offers is stable
Something from within or without (or both)
and blame or responsibility must be assigned for it on the public stage.
upsets or significantly changes the stability of things
gradually secure the public's approval,
Efforts to make things right
where the success of one side
over the other
becomes increasingly apparent
or is
saddled with responsibility by others
of its own accord
especially as an
organization accepts responsibility
Phase 4:
Redemption
For an organization that secures the public's favor,
For an organization that does not secure the public's favor,
image and credibility
which would bolster its
is created
and a new order
final vindication of it is given
and credibility
the organization's reputation
which adversely affects
it must cope with the new order
http://www.methproject.org/ads/tv/friends.html
Laundry mat
Bathtub
Parents
(About the campaign)
Freehan, M. (Spring, 2012, A Note on the writing of A Rhetoric of Motives. The Journal of the Kenneth Burke Society, 8:1, http://www.kbjournal.org/feehan_note_rhetoric_of_motives
(in Burke's own words)
BURKE vs Aristotle.
"His [Aristotle's] topics are telling you
what to say

in what you intend to write."
My terms were telling you
what to ask

about the form and structure of a work that was already written."
Burke describes the
scene-agent
ratio as a 'synecdochic relation . . . between person and place' (7) or perhaps more simply as the
“container and thing contained”
sustainability
choice
Nazi
contamination
(of the rhetor)
(of the rhetor)
(tactic)
(of the rhetor)
(of the rhetor)
(of the rhetor)
Once again, Burke attempts to slightly clarify the muddy waters:
One’s understanding of a pentadic element will by definition be influenced by the communicator’s perspective or existing philosophy of thought.
Since the terms are convertible, critics are well served by experimenting with various treatments of the terms within the text under study in an effort to determine which formulation will provide the fullest explanation for the relationships between those terms in that text. . . . Non-obvious uses of pentadic terminology are well established.[18]
David S. Birdsell offers more advice on dealing with the pentad:
Compare to Baxter (Dialectic theory), we should
study the points of tension.
and in mythologies war is an
Agent
. . . .[17]
For the man inducted into the army, war is a
Scene
. . .
as a
Purpose
, in schemes proclaiming a cult of war.
as a
collective Act
, subdivisible into many individual
acts
;
War
may be treated as an
Agency
, insofar as it is a means to an end;
and from another point of view it could be classed as an
agency
, a means by which one gets reports of the world at large. . . .
whereas materialistic medicine would treat it as ‘
scenic,’
a purely ‘objective material’;
These two-element combinations are called
pentadic ratios.
[14] For example, in act-scene or agent-scene, the scene functions as a container or a boundary that contains the action or the agent. In agency-purpose, the means (agencies) are adapted to justify the ends (purpose).[15]
Determining pentadic ratios helps the critic focus on a particular dominant aspect of the text.
One element must be understood in its relation to the other elements to determine the
terministic screen
—the specific filter—through which the communicator views the world.
More explanation of pentad and ratios
how an act flows from some quality of the agent who performs it.

“the scene contains the act.”
figure of speech in which the part
refers to the whole
Example
"The first element in a
ratio
reappears
across
texts
in an advertising campaign,
What are the
dominant
elements
used by the rhetor?
"The
first element
in a ratio
'
determines'
or is '
necessary
' for the second element to
function"
Dickinson, E.A. (2009). The Montant Meth Project: Applying Burke's dramatistic pentad to a persuasive anti-drug media campaign. Communication Teacher, 23:3, pp126-133.
Dickinson, E.A. (2009). The Montant Meth Project: Applying Burke's dramatistic pentad to a persuasive anti-drug media campaign. Communication Teacher, 23:3, pp126-133.
and points to a
rhetor's motive.
"
the
dominant term
is said to be central, or controlling,
ethos
logos
pathos
Questions you should ask
The
scene
left by
Katrina
was one of utter devastation and destruction for the residents of both New Orleans and south Louisiana. Although many agents engaged in various acts, the entire nation looked toward one
agent
in particular—President
George W. Bush
. The scene of Katrina called for a
response of urgency
on the part of the
President,
the expression of concern, perhaps even a disheveled physical appearance as evidence of long nights spent working on solutions to such devastation. As such, the
scene
controls, or dictates,
the requirements of its
agent
and
act
. President Bush’s initial act—the flyover of the area days after the hurricane—inspired outrage among residents because it appeared more the
act
of a curious tourist than that of a concerned President. In other words, the
agent did not suit the scene.
A snapshot of the drama.
tension, anxiety, embarrassment, shame, disgust, etc.
Compare to Cicero:
Does the rhetorical act use the guilt-redemption cycle?
scapegoating or victimage?
self-flagellation?
motives
what has
already
been said.
of
to understand the
Art and discourse of rhetoric
Rhetorical theory
"Compare to Isocrates:
(Antidosis: the power to persuade
separates us from beasts."
(Burke is looking for the motives
of the rhetor)
All persuasion
is
identification
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjA1ZyyjIPQAhVHiFQKHQ8sAwwQjRwIBw&url=%2Furl%3Fsa%3Di%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dimages%26cd%3D%26ved%3D0ahUKEwjA1ZyyjIPQAhVHiFQKHQ8sAwwQjRwIBw%26url%3Dhttp%253A%252F%252Fwww.columbian.com%252Fphotos%252Fgalleries%252Fsets%252Feditorial-cartoons%252Fpage%252F2%252F%253Fpage%253D2%25252F%25252F%25252F%25252F%252F%26psig%3DAFQjCNHljYHuFxBYj5II19eAbga8URCbzQ%26ust%3D1477936371230877&psig=AFQjCNHljYHuFxBYj5II19eAbga8URCbzQ&ust=1477936371230877
Symbolic interactionism: importance of language
Rhetoric: from Aristotelian view to all symbol usage is rhetorical
Life IS theatre.
Symbolic interactionism!
Purpose of the artifact
refers to motive of the rhetor
dramatic pentad
Full transcript