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Principles of Speech Communication

Speech Comm. 110: Extra Credit
by

Eileen Selleck

on 4 October 2012

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Transcript of Principles of Speech Communication

Speech Comm. 110 - Summer 2012
Key Learnings
Eileen Renee Selleck With only 20 seconds to make an impression it is important to grab the audience's attention at the beginning of your speech. If you do not gain the audiences full attention in the beginning you may lose them for the duration of your speech. Easy and effective forms of attention grabbers are to start with a single word that demands attention, make a shocking statement, or get the audience moving and involved. Top 5 Mistakes in Persuasive Talks
No Attention Grabber at the beginning of the talk
Low Energy
Chose a topic that doesn't need persuading
No evidence, or too much personal opinion
Poor closing In a speech of persuasion we are trying to change or strengthen, or weaken the audiences attitudes, beliefs or values. To do this you must support your stand and be passionate for the cause. When motivating the audience to take action, the speech can be concluded with a strong call to action to put the change in motion. The Goals of Persuasion
To Strengthen or Weaken Attitudes, Beliefs or Values
To Change Attitudes, Beliefs or Values
To Motivate to Action The Curse of Knowledge Feedback is when you reflect on the conversation , letting the speaker know what you thought.
Keys to Effective Feedback:
Focus on the message
Begin with something positive
Give negative feedback in private
Ask for feedback on your feedback Five Stages of Conversation
Opening
Feed Forward
Business
Feedback
Closing It is important to "tune your instrument" with relaxation exercises, breathing exercises and enunciation practice. Isaac recommended practicing our speech in the mirror making our facial expressions as exaggerated as possible. Proper enunciation makes our speaking easier to understand from the audience. Guest Speaker, Isaac Wulff
Tuning your Instrument S
U
C
Credible
E
S
s Be an "Information Ninja"
When giving an informative speech it is imperative to gauge your audiences level of understanding. If you appear to have lost the interest of your audience you have either made the information to complex or too simple. In either case, as the presenter it is your job to adjust the complexity based on your audience needs, be an information ninja. Guidelines for Informative Speaking
Keep it Audience Centered
Limit the Amount of Information
Vary the Level of Complexity
Relate New Information to Old
Make it Easy to Remember Professor Lily Kun, Faculty Librarian, Centralia College, was our guest speaker this week. She was extremely helpful, explaining how to use the online library resources for researching. The most intriguing resource was the concept mapping feature available in Credo Reference. This feature allows you to enter any topic and an idea web is formulated with all the linking topics. This is a wonderful pre-write function to formulate your ideas into flowing paper or speeches with connected topics. Centralia Library Resources
http://library.centralia.edu A call to action is used in a speech of persuasion. This form of ending is a way of getting your audience to take action, make change by directing them to do something specific. Example: You are giving a speech on the importance of donating blood and you end your speech with this statement,"Today is a good day to save a life, when we are done here please join me in the student center to participate in the campus blood drive." Conclusions - Ending in 1 of 4 Ways
Thought Provoking Statement
Tell a Story - Emotional Appeal
Call to Action
Tie Back to Attention Grabber In the contact stage of relationships we decide in the first four minutes if we want to pursue a relationship. This decision is often based entirely on the appearance of the other person. As a mutual attraction evolves we move through the involvement stage and into the intimacy stage of the relationship. In the intimacy stage the commitment deepens and the relationship becomes undeniable. When a relationship falls into deterioration there is less talking and a dissatisfaction with the relationship. When possible the relationship enters the repair stage where an attempt is made to change behavior. When repair is not an option the relationships enters the dissolution stage. This is the ending of the relationship. Dissolution often results in loneliness and depression, however in some cases people find a feeling of relief in the ending of the relationship. Contact
Involvement
Intimacy Using the "Sticky Speech Formula" will help insure your speech follows the SUCCESs pattern. This formula is simple and with proper sources and citation you insure that it is concrete and credible as well. The "Sticky Speech Formula" keep your speech easy for your audience to follow with builid in guiding phrases in your transitions and stating of main points in the introduction, body and conclusion. Ask Sam To Talk
Attention Grabber
Specific Purpose
Three Main Points
Transition to Main Point #1 Active listening is possibly the most important communication skill there is. When being an active listener you take to opportunity to validate the feelings of the speaker as well as paraphrase and ask questions to be sure you understood what the speaker was saying. By engaging with the speaker in this way you make sure that you, as the listener, not only heard what the speaker said but also understood what they meant. Active Listening
Paraphrase the Speakers Meaning
Ask Questions
Express Understanding of the Speakers Feelings Communication Myths:

The more we communicate the better we get.
The closer you are the less you need to communicate.
Conflict means things are going south.
Good leaders are born, not made.
Fear of speaking must be eliminated. E.Q. often trumps I.Q.

Emotional Intelligence (E.Q.)is the ability to read the emotions of other people and act accordingly. Like Tommy Boy, we can accomplish great success with a high E.Q.. A person with a high I.Q. can learn a great deal and do a lot of important things, but without E.Q. they could be very poor with people. The ability to read people and situations can lead to greater success than I.Q. alone. E.Q. = Emotional Intelligence "You don't need someone's permission to lead them." A quote from the video for this week's discussion. This was powerful for me. I have never thought of myself as a leader, because I've been waiting for someone to ask me to be. This quote freed me to step up and take a leadership role without apologizing or waiting. For me the question is not, "Why should anyone be led by you?" but rather, "Why shouldn't you lead?" Popular Theories on Leadership

1. Leadership is about influencing your group members and setting the path for them to follow.
2. Leadership is the process of empowering your group members and helping them maximize their potential.

**Most good leaders use BOTH Charisma is not enough to carry a strong leader for a long time. In the video for this week's discussion "The Tribes We Lead" it was said that the act of stepping up to lead, "...makes you charismatic." Meaning that by taking up the task of leading you are influencing and inspiring others. Myths About Leadership

Good leadership skills are rare.
Leaders are born, not made.
All good leaders are charismatic. Being group oriented is important, all individuals are working toward a common goal. It is important however, that the individual is not lost in the group. When the group begins to make decisions without individual impute and the consideration of alternatives with the intention of maintaining harmony they run the risk of falling into groupthink. Groupthink is the loss of individual creativity, uniqueness, and independent thinking. Guidelines for Effective Groups

Be group oriented - aim for group's common goal without losing individualism.
Center conflicts on issues, not people - frame your messages to be effective with both overly sensitive and the proud.
Be open minded - come to meetings with ideas, but not set on your idea as the only idea.
Ensure understanding - paraphrasing is a good idea. This is a 10,000 Square Grid

Ten thousand, according to Malcolm Gladwell, the number of hours you need to spend performing a task to become an expert. Based on this theory our employment and evaluation systems set us up for failure with expectations to be proficient at a task in as little as six months. It requires approximately ten years to reach 10,000 hours of practice at a task. Practice is a key factor in becoming a relaxed public speaker. The Attraction Theory is based on physical attributes and personality. It is commonly believed that attraction is complementary meaning that we are attracted to those with "opposite" attributes to our own. The old "opposites attract" theory. However, studies show that we are most often attracted to those who are like ourselves. Theories of Interpersonal Relationships
Basic Attraction Theory
Social Penetration Theory
Equity Theory Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Key Learnings
Eileen Renee Selleck Week 1
Essentials of Human Communication Week 1
Essentials of Human Communication Week 1
Essentials of Human Communication Week 2
Small Group Communication Week 2
Small Group Communication Week 2
Small Group Communication Week 3
Speech Structure Week 3
Speech Structure Week 3
Speech Structure Week 4
The Informative Speech Week 4
The Informative Speech Week 4
The Informative Speech Week 7 & 8
Listening and Human Communication
Interpersonal Relationships Week 7 & 8
Listening in Human Communication
Interpersonal Relationships Week 7 & 8
Listening and Human Communication
Interpersonal Relationships Week 6
The Persuasive Speech Week 6
The Persuasive Speech Week 6
The Persuasive Speech This is when you know more about a particular topic than most people do and talk to others as if they know as much as you do. This is especially a problem when there is vocabulary specific to your topic or interest that is not common vocabulary. When we suffer from the curse of knowledge it is easy to alienate our audience and fail to make our point. Week 5
Interpersonal Communication
Conversation Week 5
Interpersonal Communication
Conversation Week 5
Interpersonal Communication
Conversation Conflict in relationships and groups can not be avoided, people have varying experiences and beliefs. Contrary to popular belief the presence of conflict in communication is not an indicator that the relationship is in trouble. Properly managed conflict can make a relationship stronger. Simple
Unexpected
Concrete
Credible
Emotional
Stories
s The SUCCESs Principle of Effective Speech Adding emotion to your speech with stories is essential. With stories we draw our audience in and cause them to be invested in our topic. The use of stories makes your speech more concrete and emotional. Most Public Speakers Can Talk (x2)
Main Point
Supporting Material
Cite the Supporting Material
Transition to Next Main Point Meek Public Speakers Can't
Main Point #3
Supporting Material
Cite teh Supporting Material Romance Ruins Effective Talkers
Re-state your 3 Main Points
Re-state your Specific Purpose
End in 1 of 4 suggested ways
Thank the Audience, Smile Sticky Speech Formula Building credibility in your speech keeps you from coming off as a "know it all". By using plenty of supporting material and reliable quotes from experts on your topic you make a good impression on your audience without coming off as a blowhard. The Importance of High Energy
Three Key Impacts of High Energy
It energizes the topic
It engages the participants
It elevates the goup leader High energy is not the same as high volume. When you are presenting with high energy many thing happen including: you'll speak more clearly, you'll slow down or add pauses as needed, your face will become animated, you'll "talk with your hands, all in addition to getting louder. Deterioration
Repair
Dissolution Stages of Interpersonal Relationships
Full transcript