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Influence of Celebrities on Teenagers

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by

Sinead Rynne

on 27 March 2014

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Transcript of Influence of Celebrities on Teenagers

Japanese Celebrites
Kyary-Pamyu-Pamyu
Japanese pop singer,fashion model
Her very unique style has become popular among Japanese teenagers.
Her influence on teenagers can be seen abroad too.
Thank you for listening!
Introduction
Examples from different cultures
Medias Role:
- Medias influence on celebrities
- Medias influence on teenagers
Corporate Role: Endorsement
Case Study: The Disney Factor
Conclusion
Media's Role
Changing role of the media

Celebrity breakdowns
-Evolution
Medias Influence on Celebrities
The Impact of Celebrities on Teenagers
Sinead Rynne
Maëlle Le Quillec
Viola Uhrmacher
Caroline Søgaard
JaeWoong Choi
Kazushiro Hashiguchi
Daniel Fisher
Content
Introduction
• Today’s teenagers Worldwide = lucrative market.

• Millennial Children Vs. Gen X

• Fame = accomplishment.

• Celebrities – role models!

• Cultural decline – No real achievements or skills needed.

• No more private lives.



Examples from Different Cultures
Japanese Celebrites
Kyary-Pamyu-Pamyu

Japanese pop singer,fashion model
Her very unique style has become popular among Japanese teenagers.
Her influence on teenagers can be seen abroad too.
Advertised by famous singers who are popular with students.

Ranked by price of paddings.
North Face in Korea
Lack of privacy

One-dimensional view of personality

Lack of challenges

Desertion of fame

Claim for attention

Gossip sensitive

Example: Britney Spears.
Reasons for Breakdowns:
Medias Influence on Teenagers
Highly influential media
+
highly susceptible teenagers
=
Dangerous
.

Impossible to get away from media today (smart phones, laptops etc)

Eg: effect on body image.

Promotes "perfect" body shapes while encouraging convenience foods.

Eating disorders, low self esteem and depression
Celebrity = the ambassador of the brand
Example: David Guetta - video clip “Where them Girls”
Risking contradiction in the private life of celebrities.

PROS:
Help people to remember ads
Be original

CONS
Image issues
Thank you for listening!
Endorsement
Case Study: The Disney Factor
The Mickey Mouse club
Most famous members (1980-1990)
Christina Aguilera (1992-1996)
Ryan Gosling (1993-1996)
Britney Spears (1992-1996)
Justin Timberlake (1993-1996)
Who did well? Who had a meltdown?
Todays former Disney Kids
Vanessa Hudgeons
Selena Gomez
Miley Cyrus
Lindsay Lohan

Why so desperate to break out of roles?
Influence on teenagers - Positive or Negative?
Conclusion

• Welcome to the new “normal”.
Cons of the Influence of Celebrities
Impressionable and easily influenced teenagers.

Subconscious influence.

Possible Solutions
Education (teenagers/parents)

Establishment of institutions/organizations.
Full transcript