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Untitled Prezi

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thomas barclay

on 14 October 2015

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Transcript of Untitled Prezi

Brought to you by:
Magalie
Alice
Faraj
Rabih

Andrea
Gabriel
Thomas

“Why so many adds on the homepage?”

“I need to create a Paypal account? Too complicated!”


“Why are there different collections when scrolling down?”
“THE ADS, SUGGESTIONS AND RECOMMENDATIONARE CONFUSING"
E
b
a
y :
Online presence evaluation
___________________________
___________________________
E
b
a
y
could be more user-centred
With which concepts does Ebay's homepage comply:
Customer retention
Customer aquisition
Homepage : Monetize retailers and vendors
Product oriented VS user oriented
Customer service
E
b
a
y:
Navigation design
Buyer side - it only takes 30 seconds to order a climbing harness
Not well structured : Criteria misplaced , missleading groups of content

Presentation design
Not achived :

Visually pleasing layout
Emphasis of different content types
Visual hierarchie
Clear navigation options
Buyer Side
Convenience to buy
Value for money
Variety of products



Recommendations

Buyer Side
More information on seller
Access to contact details once good purchased


At stake
E
b
a
y
:
SEM & SEO practices
_____________________
______________________
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_______________________________
____________________________________
____________________________________
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E
b
a
y:
Content Design
Good Points


Use

of

Primary

colors

Interaction and feedback tool
Effective comment-based feedback

Interactive on all devices
One-click payment on the app

Great Mobile Rendering:
Development of the app

Content participation :
Feedback and commenting tool
In deepth Analysis
Generates revenue by a complex system of fees for services:
commission based system
The sale is settled by payment through PayPal

Connecting third-party buyers and sellers
Offering a great variety of products - WORLD'S BIGGEST CATALOGUE
Individual platforms to list products features
Buyers can leave comments & check ratings from other members
Helpful to make a purchase decision !

"90% Of Customers Say Buying Decisions Are Influenced By Online Reviews"
“We focus on empowering our sellers, NOT competing with them”
- Paul Pressler, executive director
On Google, Amazon’s results show before ebay’s.
On Bing, ebay has a much stronger presence.
ebay's results rank better than Amazon's only for used products.
ORGANIC RESULTS TABULAR ANALYSIS
Affiliate Marketing

Advertising

Pay Per Click
Data is collected on buyers and sellers by registration to the website
Active more users to bid by sending attractive deals (CRM campaign - emailing)
Category expansion, new interaction formats, marketplace engagement
No use of flash :
Difficulty for users to see all types of videos, audio, filter, save or admire plain easthitic efforts
Chunking, brevity and scannability:
No relevence or accuracy on many ebay pages

Keep it simple : not too many buttons !

Consistency: not to many page layouts


Observations :
Navigation Rules :
41 clickable buttons within first scrool ! (Excluding ads)
User journey example purchase: DEEP WEBSITE
Influence of presentation design on types of behaviours
7.70
sec
Load Time
67% of users demand that a page must be loaded within 4s
(represented in gray)
Tool : crazyegg.com
Eye tracking analysis :
clicks are concentrated in the center; top,
25 MILLION SELLERS
800 MILLION LIVE LISTINGS
157 MILLION ACTIVE BUYERS
BUYERS IN 190 COUNTRIES
TOP 10 GLOBAL RETAIL BRAND
Start Render
URL length: 4 characters
Webpage Optimized for mobile visitors
Mobile Application : scan, one click purchase

Chrome 40.0
Paris
8.0/1.5Mbps (latency:50ms)
68
100
___
Average Score
1.77
sec
7.70
sec
Load Time
It's recommended that the visible part of your website appears in less than 1s
(represented in black)
67% of users demand that a page must be loaded within 4s
(represented in gray)
Source : www.woorank.com
VS
WEAK
Mission
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________
E
b
a
y
: an online market place
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E
b
a
y
: customized seller page
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E
b
a
y
: Buyer interaction
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E
b
a
y
: Monetization
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E
b
a
y
: Database
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E
b
a
y
: Customer retention
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Customer extention
Simulation
Epic fail
E
b
a
y
: Strategic value
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E
b
a
y:
Usability & Accesability
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E
b
a
y
:

Usability & Accesability
_______________________________
_______________________________
Seller side
Increase sales and profits
Reach new online customers

Seller side
Guarantees when someone places a bid
Where is the money ?
E
b
a
y
:
SEM & SEO monetization
________________________
_________________________
E
b
a
y
:
SEM & SEO recommendations
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Title tags
> 70 characters
Meta Description
> 160 characters
Inconsistent
keywords
Underscores
in the URLs

Text/HTML Ratio
< 25%
Seller's tags
Thank

you

for

listening


Volume of products are poorly handled
Bad pictures, misused tags, false adverts


Great !
Ebay should use a secured connection (HTTPS)
10% of people are color blind; Green, Red and orange are 3 disruptive coulours for them.
Bad ...
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