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Cultural's Influence on Perception

Chapter 3 Discussion for Intercultural Communication

Ari Bonomi

on 29 January 2013

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Transcript of Cultural's Influence on Perception

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli By: Ari Bonomi, Paige Hynek,
Mackenzie Miller and Susan Larson Chapter 3: Culture's Influence on Perception Introduction Eastern and Western Cultures can be considered as two "different worlds."

This is to say, each culture senses objects differently, therefore perceiving it differently. Interpretation
Definition: This is the third step ino the Perception Process and refers to attaching meaning to sense data and is synonymous with decoding.

* The same situation can be interpreted differently by diverse people

It's easy to make judgments about age, social status, educational background, and the cues used to make those judgments are difficult to explain how or why those judgments were made. Dogs as Pets or as Food *Meanings you attach to your perceptions are greatly determined by your cultural background.

Personal reaction to picture of a domesticated puppy and the dog eating culture of China in previous years is a culturally learned interpretation. Weather Vane as Christian Cross Cultures' differing categorization of values can impede communication, especially when one group believes its perceptions are right and all others are wrong.

Ex: Some English speaking practices such as public worship of a religion are offensive to other cultures.

Book Example: Saudi Ministry of Commerce confiscated 10 million bags of potato chips because toys inside had crossed triangles that were perceived to be the Star of David. High Context Culture •A high context culture would be labeled as a culture in which less has to be said or written because more of the meaning is in the physical environment or already shared by people.

•Higher context cultures tends to be more common in the Asian cultures than in European.

•For example, and advertisement in a high context culture: Low Context Culture •Cultures in which little of the meaning is determined by the context because the message is encoded in the explicit code.

•Verbal messages are elaborate and highly specific, they tend to be highly detailed and redundant as well This chapter focuses on the effect of culture and how it allows individuals to perceive differently.

sensory input and perception process.

High-context and Low-context cultures.

Food in different cultures Follows a Holistic view, a world of substance, which focuses on continuities in substance and relatinships in the environment.

Holistic approach, countries like China, Japan, Vietnam, and other Asian countries. "Different worlds" Dogs in other countries: Arab world they are used for hunting and guarding homes but are considered unclean and are not acceptable in the home as pets.

Food in other countries: Horse meat is common to eat in Belgium, France, and Japan. Some countries say eating corn on the cob is disgusting because it is seen as food for pigs only. vs. Sensing Definition: the neurological process by which we become aware of our environment.

The neural processing takes place between the receipt of the stimulus and your awarness of a sensation.

Field dependence - the degree to which perception of an object is influenced by the background or environment in which it appears.

Humans sense and perceive the world in ways unique to their environments by contrasting Eastern and Western cultures (Nisbett).
Eastern World Western World Follows a Analytic view, a world of objects, which focuses on objects and their attributes.

Analytic approaches are used in the Untied States, Europe, and some parts of South America. Perceiving Perception- 3 step process of selection organization and interpretation Selection- limiting attention only to part of the available sense data
Needs, wants, or interests Speech Sounds Vowel duration: long vs. short vowels Japanese language emphasizes vowel pronunciation
The pronunciation of words spelt the same way give them different meaning Organization Organization-organizing sense data in a meaningful way.

Things or attributes of an object are grouped together with cues provided by language. In easier terms, a way to notice a high versus low context culture would include this study. European Americans and Japanese were shown scenes where each had a background scene and a foreground objects. In their experiments, they compared perceptions of changes in the foreground with perception of changes in the background. European American were significantly better at detecting changes in the foreground, while the Japanese were significantly better at detecting changes in the background. These studies argue that Europeans (low context) focus attention on objects independent of context (perceive analytically), whereas East Asians focus on the context (Percieve holistically)
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