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Transcript of SWOT Analysis
Strong brand portfolio
Strong presence in China
Well performing brands
Weak position in the US passenger car market
Most cars are not environment friendly
Intense competitors in software products
Changing consumer needs and habits
Open source projects
Changing customer needs
Increasing fuel prices
Positive attitude towards “green” vehicles
Growth through acquisitions
Increasing global demand for buses
Outline of Presentation:
ADVANTAGES AND LIMITATIONS
STEPS OF SWOT ANALYSIS
A. Definition and History
B. Purpose of SWOT Analysis
II. Advantages and Limitations of SWOT Analysis
III. Elements of SWOT Analysis
A. Internal and External Factors: 4 Major Elements
B. Swot Matrix/Quadrants of Analysis and Combinations
IV. Steps for creating an effective SWOT Analysis
What is SWOT Analysis? Who invented it? What is it's purpose?
What are the benefits and pitfalls of SWOT Analysis?
Steps and tips for creating an effective swot analysis
A Tool for Organizational Success
Business Engineering and Management VO, Ms. Alexopoulou
SWOT is that?
SWOT is a
structured planning method
for projects or business ventures to
Albert S. Humphrey developed
which stands for
SWOT is for?
awareness of your situation
to help with
4 Major Elements of SWOT
Category of the Elements, SWOT Matrix, and Quadrant Combinations
Steps of SWOT Analysis
Tips for Effective SWOT Analysis
No extensive training required
Often based on assumptions
- within the control of the organization
such as: finance, operations, personnel,
- not within the scope of control of the organization such as: competition, political and economic matters, technology, and etc.
- characteristics which gives you an advantage
- positive and beneficial aspects
- characteristics which gives you setbacks
- negative and unfavorable aspects
- conditions that gives you benefits and cause more profit/positive outcomes
- conditions that gives you risks and cause less profit/positive outcomes
Internal Strengths matched w/ External Opportunities
Internal Strengths matched w/ External Threats
Internal Weaknesses relative to External Opportunities
Internal Weaknesses relative to External Threats
*difference w/ "TOWS" Analysis?
1. Establish Objectives
2. Select Contributors
3. Allocate research and information-
4. Create workshop environment
5. List SWOT analysis
6. Evaluate listed ideas against objectives
7. Carry your findings forward
8. Prepare an Action Plan
Management Study Guides
(2013, November 11).
Retrieved from/on: http://managementstudyguide.com/lms/course/view.php?id=226 [May 17,2014]
David, Fred R.
, 4th Ed. New York: Macmillan Publishing Company.
Where does it come from?
Not very structured
Can be very subjective
May lead to an overly simple view of a situation
Needs to be conducted regularly
Simple process, easy to use
Facilitates cooperation and collaboration
Useful decision making tool
Helps with forecasting
SWOT Analysis Example
Microsoft (Jurevicius, 2013)
- Brand loyalty
- Brand reputation
- Easy to use software
- Strong distribution channels
- Robust financial performance
- Poor acquisitions and investments
- Dependence on hardware manufactures
- Criticism over security flaws
- Mature PC market
- Slow to innovate
- Intense competitors in software products
- Changing consumer needs and habits
- Open source projects
- Potential lawsuits
Jurevicius, Ovidijus (2013)
: SWOT analysis Examples. Strategic Management Insight. Retrieved from/on: http://www.strategicmanagementinsight.com/swot-analyses [May 18,2014]
- Cloud based services
- Mobile advertising
- Mobile device industry
- Growth through acquisitions
SWOT Analysis Example
VW (Jurevicius, 2013)
Trust of local and regional employees
Forestry competence and market knowledge
Easy timer selling
Up-to-date logging machinery and modern techniques
Low IT support
An intensive consulting effort by tiny volumes
Unpredictable and slow wood flow
The industry wants cheap wood supplier
Imports of cheaper wood
Non-farm forest owners
Growing demand for consultancy
The industries’ demand for wood surpasses the inland supply
The possibility of new income in structurally weak regions
SWOT Analysis Example
Characteristics of Austrian forest owner cooperations
Rauch, Peter (2007)
: SWOT analyses and SWOT strategy formulation for forest owner cooperations in Austria. In: European Journal of Forest Research 126 (3), S. 413–420. DOI: 10.1007/s10342-006-0162-2.