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SWOT Analysis

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by

Christinne Cuyugan

on 20 May 2014

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Transcript of SWOT Analysis

Global presence
Strong brand portfolio
Synergy
Strong presence in China
Well performing brands

Weak position in the US passenger car market
Most cars are not environment friendly

Weaknesses
Threats
Intense competitors in software products
Changing consumer needs and habits
Open source projects
Potential lawsuits
Changing customer needs
Increasing fuel prices
Positive attitude towards “green” vehicles
Growth through acquisitions
Increasing global demand for buses

Outline of Presentation:
INTRODUCTION
ELEMENTS
EXAMPLES
ADVANTAGES AND LIMITATIONS
STEPS OF SWOT ANALYSIS
I. Introduction
A. Definition and History
B. Purpose of SWOT Analysis
II. Advantages and Limitations of SWOT Analysis
III. Elements of SWOT Analysis
A. Internal and External Factors: 4 Major Elements
B. Swot Matrix/Quadrants of Analysis and Combinations
IV. Steps for creating an effective SWOT Analysis
V. Examples

What is SWOT Analysis? Who invented it? What is it's purpose?
What are the benefits and pitfalls of SWOT Analysis?
Steps and tips for creating an effective swot analysis
A Tool for Organizational Success
Presentation by:
Christinne Cuyugan
Markus Hofmarcher
Michael Strauss

Presentation for:
Business Engineering and Management VO, Ms. Alexopoulou

SWOT Analysis
SWOT is that?
SWOT is a
structured planning method

for projects or business ventures to
identify
Strengths
,
Weaknesses
,
Opportunities
and
Threats
.
Albert S. Humphrey developed
SOFT
in the
1960s
which stands for
Satisfactory
,
Opportunities
,
Faults
and
Threats
.

SWOT is for?
Developing
awareness of your situation
to help with
strategic planning
and
decision-making
.
4 Major Elements of SWOT
SWOT Matrix
Category of the Elements, SWOT Matrix, and Quadrant Combinations
Steps of SWOT Analysis
Tips for Effective SWOT Analysis
No extensive training required
Benefits
Often based on assumptions
Pitfalls
References:

Opportunities
Internal Factors
External Factors
- within the control of the organization
such as: finance, operations, personnel,
and etc.
- not within the scope of control of the organization such as: competition, political and economic matters, technology, and etc.
- characteristics which gives you an advantage
- positive and beneficial aspects
- characteristics which gives you setbacks
- negative and unfavorable aspects
Strengths
Weaknesses
- conditions that gives you benefits and cause more profit/positive outcomes
Threats
- conditions that gives you risks and cause less profit/positive outcomes
Internal Strengths matched w/ External Opportunities
Internal Strengths matched w/ External Threats
Internal Weaknesses relative to External Opportunities
Internal Weaknesses relative to External Threats
*difference w/ "TOWS" Analysis?
MAXI-MINI
MAXI-MAXI
MINI-MAXI
MINI-MINI
(Weihrich, 1982)
1. Establish Objectives
2. Select Contributors
3. Allocate research and information-
gathering tasks
4. Create workshop environment
5. List SWOT analysis
6. Evaluate listed ideas against objectives
7. Carry your findings forward
8. Prepare an Action Plan
Management Study Guides
(2013, November 11).
SWOT Analysis.
Retrieved from/on: http://managementstudyguide.com/lms/course/view.php?id=226 [May 17,2014]

David, Fred R.
(1993).
Strategic Management
, 4th Ed. New York: Macmillan Publishing Company.
Where does it come from?
Explore
possibilities
Determine where
change
is possible
Identify the
best path
Refine
plans
Not very structured
Can be very subjective
May lead to an overly simple view of a situation
Needs to be conducted regularly
Simple process, easy to use
Relatively cheap
Facilitates cooperation and collaboration
Useful decision making tool
Helps with forecasting
SWOT Analysis Example
Microsoft (Jurevicius, 2013)
Opportunities
- Brand loyalty
- Brand reputation
- Easy to use software
- Strong distribution channels
- Robust financial performance
- Poor acquisitions and investments
- Dependence on hardware manufactures
- Criticism over security flaws
- Mature PC market
- Slow to innovate
Strengths
Weaknesses
Threats
- Intense competitors in software products
- Changing consumer needs and habits
- Open source projects
- Potential lawsuits

Jurevicius, Ovidijus (2013)
: SWOT analysis Examples. Strategic Management Insight. Retrieved from/on: http://www.strategicmanagementinsight.com/swot-analyses [May 18,2014]

- Cloud based services
- Mobile advertising
- Mobile device industry
- Growth through acquisitions
SWOT Analysis Example
VW (Jurevicius, 2013)
Opportunities
Strengths
Trust of local and regional employees
Forestry competence and market knowledge
Easy timer selling
Up-to-date logging machinery and modern techniques
Low IT support
An intensive consulting effort by tiny volumes
Unpredictable and slow wood flow
Weaknesses
Threats
The industry wants cheap wood supplier
Competition
Imports of cheaper wood
Non-farm forest owners
Growing demand for consultancy
The industries’ demand for wood surpasses the inland supply
Good image
The possibility of new income in structurally weak regions

SWOT Analysis Example
Characteristics of Austrian forest owner cooperations
(Rauch 2007)

Opportunities
Strengths
Rauch, Peter (2007)
: SWOT analyses and SWOT strategy formulation for forest owner cooperations in Austria. In: European Journal of Forest Research 126 (3), S. 413–420. DOI: 10.1007/s10342-006-0162-2.
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