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IRHR 1001

Morgan Motor Company Case Study
by

Alvin Alvin

on 15 October 2012

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Transcript of IRHR 1001

Morgan Motor Company Case Study IRHR 1001 Alvin (C3170082)
Erika Margawi (C3154282)
Lusiana Gunadi (C3135116)
Chen Jun Yu (C3156686) Group Members Poor management in every area
Improving the management would more or less solve the other problems Key Problem Management are conservative
Reluctant to change
Proud of long waiting time Management Company Profile private limited company
Established : 1910
Founder: Harry Fredrick Stanley Morgan (1910-1959)
Graduated from Stone House, Marlborough College
Successor: Peter Morgan (1959-2003) IRHR 1001 Case Study
Morgan Motor Company Tutorial: B2
Presented to: Nisha Barka Company Profile
Origin: British
Product: Motor cars
Pioneer product: Three-Wheeler car Major Problems Too low production capacity
Waiting list is too long
Insufficient profit Major Causes Management
Production
Sales Planning
Workforce Production Not practical method of producing
Raw materials are too expensive
Limited technology (hand built) Sales Planning Poor stock planning management
Lack of stock organizing
Inappropriate division of position Workforce Reluctant to change
Wages are too high (30%-40% of the car's cost)
Training time is too long Relevant Theories Frederick W. Taylor (Taylorism)
George Ritzer (McDonaldization)
Max Weber (Bureaucracy)
Microeconomics (Demand and Supply) Frederick W. Taylor (TaylorsIm) Money as motivator
Worker will be encouraged to increase their productivity George Ritzer (McDonaldization)
Control
Standardized employees and things (replacement of human by non-human technologies) Max Weber (Bureaucracy) Bureaucracy
The current organization's management are adopting bureaucracy Demand and Supply Demand cannot be ahead of supply as it can result in shortage
Shortage leads to customer disatisfaction Recommended Strategies and Approaches Replace traditional manufacturing layouts
Alter the assembling process
Held staff meetings regularly
Optimizing the stock level
Give extra money for extra time
Carry out customer studies References •Bureaucracy Max Weber's six characteristics of the bureaucratic form. (n.d.). Busting Bureaucracy. Retrieved October 12, 2012, from http://www.bustingbureaucracy.com/excerpts

•Economics Basics: Supply and Demand | Investopedia. (n.d.). Investopedia – Educating the world about finance. Retrieved October 12, 2012, from http://www.investopedia.com/university/ec

•Management: Model of Organizational Behavior. (n.d.). Management. Retrieved October 12, 2012, from http://mbanote-management.blogspot.sg/2011/03/model-of-organizational-behavior_23.html •Taylor, Principles of Scientific Management. (n.d.). Redirect to Subfolder. Retrieved October 12, 2012, from http://www.shkaminski.com/Classes/Readings/Taylor%20Abridged.htm

•The McDonaldization of Society. (n.d.). University of Missouri-St. Louis. Retrieved October 12, 2012, from http://www.umsl.edu/~keelr/010/mcdonsoc
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