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DREAMLAND'S WEDDING

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by

Anbarasi Rasanathan

on 30 July 2015

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Transcript of DREAMLAND'S WEDDING

expansion of DREAMLAND'S WEDDING
categories
Malay wedding
Chinese wedding
Indian wedding
Modern wedding
Fusion wedding
OUR SERVICES
Customer
Convenience
Time Saving
Cater for All Budgets
Respect to all customs and beliefs
Employees
Medical insurance
Annual leave & holiday
Incentive
Salary based on hours & position
Developmental career
Shareholders
4 shareholders
Equally divide dividend



1.0 Mission Statement

The current industry analysis of dreamland weddings in Malaysia

3.1 Threat of new entry
High: Value, Affordability, Ethics

3.2 Supplier Power
Low: Access supply from different country

3.3 Buyer Power
High: Unique services provided

3.4 Substitute
High: Online buying available but websites don’t give our services

3.5 Rivalry
High: provide fusion weddings


3.0 Industrial Analysis

4.1 Goals
Expand company to different state
Such as Melaka, Johor, Negeri Sembilan
In 5 years
Why?
Want to extend multicultural weddings all over Malaysia

4.0 Goals & Objective

decoration
bridal make-up
costume designer
food caterers
car rental
entertainment
studio photo shots
photography
florist
invitation card
cakes
betrothal gifts
venue
security
Company history
Dreamland weddings was founded by omaima kakvi
she noticed the lack of planners available for fusion weddings
recruited three acquaintances with experience in related fields
management description
CEO: Omaima Kakvi
Finance: Heng Wei Yean
Marketing & Creative Head: Anbarasi Rasanathan
Human Resources: Farida Tasneem
International Buyer
Accountant
Event Organizer
Event Organizer
Customer Service
Publicist
Packages for all budgets
Caters to all budget needs
all services are included in each package but of different standards
package A - 30,000RM
Package B - 50,000rm
package c - 80,ooorm
package d - 100,000rm
package e - 150,000rm
Package comparisons
Package A
Package E

We respect your religious views, what ever your requirements we can fulfill.
We have certified and approved by HMC all meat is 100% HALAL
Chef is Award winning Master chef with many years of experience in many cultural cuisine.
trained in Health and Hygiene together with first Aid and certified by the food standard Agency
Our chef is 5 star Award Winner
The Perfect Wedding Caterers
Professional photography
Our award winning photographers will seat with you and plan the photo sessions and cater for individual needs.
Use the high end professional equipments, rest assure true professionalism
From classic to traditional to the latest Rolls Royce…arrive in style
Traffic controller
Parking manager
Body guards
Beach side
garden
pool side

Extensive range of cakes.
Halal cakes

Financial planning
Financial strategy (cont.)
Financial strategy (cont.)
Financial strategy (cont.)
decoration based on themes
colors
seasons
flowers
cloth
lights
Best make up artist and hair stylish
Any range of skin tone
Design according to your size
customize your own design
5.1 Cost Leadership
- Give customer affordable prices by importing dresses from other countries

5.2 Focus
- Bringing our services to next level

5.3 Differentiation
- Organize many wedding related event e.g. parties



5.0 Business Strategy

6.1 Features
- Fusion wedding
- Friendly customer service
- Affordable

6.2 Benefits
– Provide custom wedding
- Everything matches their liking

6.0 Description of Services

7.1 People
- Work according to customers demand

7.2 Price
- According to customers budgets

7.3 Place
- Opening new branch in Negeri Sembilan, Malacca and Johor

7.4 Promotion
- Social media, flyers and brochures

7.0 Marketing Strategy

8.0 Competitors Analysis
Full transcript