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Adidas PEST - C. Lee, N. Sala

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Chang-De Lee

on 23 February 2014

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Transcript of Adidas PEST - C. Lee, N. Sala

adidas
®
INTRODUCTION
Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German.
The name -> combination of the name and surname Adi Dassler, who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer, to recognize Adidas is three parallel stripes of the same color.
The Company was bought in 1990 by Bernard Tapie. Back then Tapie was specialist of rescuing bankrupt companies. Next step was to change the place of production to Asia and make a promotion campaign by using a famous person as Madonna.
1992 -> economical problems lead Tapie to sell Adidas to Lyonnais bank. Lyonnais sold Adidas to Robert Louis-Dreyfus who was also the president of the Olympique de Marseille football team.
1997 -> Adidas AG acquired the Salomon Group, and its corporate name was changed to Adidas-Salomon AG. Seven years later, top English fashion designer Stella McCartney launched a joint-venture line with Adidas.
Adolf Dassler
POLITICAL
In 1995 Adidas joined the Frankfurt Paris Stock Exchange.
Th
is is Adolf's first pair of shoes, witch he made in his mothers laundry room by hand as he didn't have any electricity.
Nothing is impossible!
Adidas eventually took over many other smaller sports gear manufacturing company's.
ECONOMIC
Adidas policy is to control and monitor hazardous substance to protect human heathland environment--> eliminate PVC making progress in finding substitutes like polyurethane, ethyl vinyl, silicones thermoplastic rubber.
Provide training sessions on employment standards and HR systems, health and safety is important for the company.
Establishing teams to manage and monitor SARS in Asia factory, washing stations, disinfectant units.
Finally Adidas protects and supports the rights of its employees by following all the current employment laws.
SOCIAL
People who like sports and athletes
Importance of Internet
Religion and culture are considerations within the social section
Leisure time
TECHNOLOGIC
Technological advances in the actual sportswear is always getting better.
Make up the world's first smart shoe.
Hot melted system of production - safe environment
The Internet is becoming more widespread.
Ankle Support
PEST ANALYSIS
Chang-De Lee, Neus Sala

CONCLUSION
- Tailored for the active, trendy and comfortable lifestyle.
- Merger with Reebok.
- Effort to be the global leader in sportive market.
- Introduces and designs to leaders.
As a multinational company adidas helps countries to decrease unemployment by increasing every year the number of employees. The Industrial Production Growth Rate in Germany was 1% in 2001-3, 2004 become 1.7%. Adidas is a reason of this increase Because of the big sponsorship in 2004 Olympic Games.
As exporting to Europe is not too expensive as it was before, Europe since 2002 has own money(euro) and the borders are not so tight. Labor salary is high in Germany and France but not so expensive in China (Suzhou). This is the reason that most of factories located in Asia.
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