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Coca Cola

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Aelon Nicolson

on 25 February 2016

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Transcript of Coca Cola


Jon, Aelon, Jarett, Arved
Second WW and The Post War Years
Marketing Era
Production Era
Sales Era

In 1941, America entered World War II. Thousands of men and women
were sent overseas. The country,
and Coca Cola, rallied behind them
From the mid 40's to the early
60's, economy was booming,
most business focused
on war
During the Marketing Era that started in 1960, Coca Cola started to change it's marketing strategy. Coca Cola introduced many different strategies that are used in our current time.

Coca Cola became a symbol
of capitalism, and the
American way of life
coca cola was a luxury.
They used coke to
boost mural of soldiers
Coca Cola started to be handed out
on holidays as gifts. coke even
ensured that every soldier could
get a coke for no more than 5 cents
What is the Production Era?
The Start of The
Marketing Era

Production Era is the time frame between 1860s and 1920s, where lower manufacturing cost was the main goal.
Beginning of the Sales Era
The sales era started in the 1930's due to the crash of the North American stock market.
This put consumers in a time where they were strapped for cash.
General state of the Economy during the Era
From 1860-1920 the population was growing (immigration) and companies were earning lots of money. Also the industrial revolution brings mass production. First Coca Cola were sold for 5ct a bottle in a pharmacy.

Things Go Better with Coke

It's the Real Thing

The Focus
The Great Depression led consumers to focus on buying just their needs. Companies thus went into a selling mode where they hired sales and marketing teams to entice consumers. This led Coca Cola to focus on Mass Marketing.
the Company itself was ordered to create several overseas bottling operations, in order to turn out 3 million bottles of coke every six months.
Main Business Focus During The Era
Before the 1930's advertisement wasn't a focus for companies. So the sales era started the marketing aspect of life we still have today.
In General it is important to keep the manufacturing cost low, but also to make the products with good quality. Coca Cola concentrate on mass production.

The Economy
The Marketing Era was much different from the other Era's. During this Era consumers did not buy as much as before. Big companies like Coca Cola had to bring in what consumers want, and to do so they hired sales teams and researches.
From the mid-1940s until 1960, the number of countries with bottling operations nearly doubled. As the world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment.
The role the customer played
The customer were very important.
This time was one of the largest customer growth. In 1888, just two years after creating, Coca Cola was to become the world’s #1-selling sparkling beverage.

How advertising may have shifted?
The first American magazine was produced in 1741 in Philadelphia followed by Posters in 1839 and billboards in 1867 were displayed. The price of Coca-Cola remained at five cents for over three more decades.

Have a Coke and a Smile

Coca Cola Main Focuses
Over the past 40 years from 1960 - 2000 Coca Cola changed it's slogan multiple times. They also brought in many different flavors and styles of Coca Cola
1886 Drink Coca-cola (through 1904)
1904 Delicious and Refreshing (used for a long period on various media in the early 1900's)
1905 Coca-Cola Revives and Sustains.
1906 The Great National Temperance
Coca Cola 1930's
Visuals of the company
Companies board of directors approved a million dollar budget increase which would total $13,651,860.46 today despite the hard times. Coca Cola focused on selling their product as if it belonged in the american way of life. This is what made them so successful during the depression.
From 1886-1887 Coca Cola had a very simple black and white logo

In 1887-1900 the logo got a new font style

In 1900 the logo changed to red and white.

1988 You Can't Beat the Feeling
6 Pack Carton
The Consumers
Currently there are 1.7 billion servings of coke are consumed everyday. 3.1% of all beverages consumed around the world are Coca-Cola products

The company started selling the 6 pack carton for the first time. This offered more convienence for the consumers and allowed them to share coke during a hard time with their families. This also helped continue a trend of success for the company.
1928 Summer Olympic Games
1993 Always Coca-Cola
The Olympic games in Amsterdam marked the first time Coca Cola and the Olympics became partners. This became a huge advertising event for the company. As team USA was flown in with 1000 cases of coke. Vendors also had to wear coke branded clothing, while the main beverage sold were Coca Cola products
In 2013 Coca Cola spent $3.3 billion dollars on advertising globally. And the amount spent on marketing is increasing every year.
Coca cola became the american way of life
The Change in Coca Cola Marketing

2000 Coca-Cola. Enjoy!
2001 Life Tastes Good
2003 Coca-Cola…Real
Life goes better with coke
Interesting Facts
Coke makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all.

If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2,000 times.

There are 33 non-alcoholic brands that generate over $1 billion in revenue. Coca-Cola owns 15 of them.

Around the world, the average person consumes a Coke product every four days

Coca-Cola spends more money on advertising than Microsoft and Apple combined
In 1931, Haddon Sundblom was hired to draw a more realistic Santa Claus for advertisements. Which ended up with Santa Claus being known as a Jolly bearded, red nosed with a big belly. Coca Cola is credited with creating the Santa we all know and love today.
The red and white coca cola logo is recognized by 94% of the world's population
1930's Santa Claus vs. 1896 Santa Claus
1933 - Don't Wear a Tired, Thirsty Face
1935 - All Trails Lead to Ice Cold Coca-Cola
1929 - The Pause That Refreshes
1936 - It's The Refreshing Thing To Do
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