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Unit 3: The Creative Media Sector

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Georgia Rt

on 24 January 2014

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Transcript of Unit 3: The Creative Media Sector

Unit 3: The Creative Media Sector
Key Roles Within The Film Industry
The Director is the person who directs the making of the film. They are responsible for converting a script into visual images and sounds on screen, and their duties include casting, script editing, shot composition, shot selection and editing. They also manage the technical aspects of filming, including the camera, sound, lighting, design and special effects departments. Some Directors also take the role of producers and often write the script themselves. They must also always be constantly aware of the film's budget and schedule.
The Producer
The Producer prepares and then supervises the making of a film and they are often the first person to become involved in a project, even before the writer. They are also responsible for presenting the product to a film distributor.
Film Distributors
Distributors must inform the widest possible audience about the films they release. Distributors work and talk with a variety of professionals, including filmmakers and producers, film sales agents, advertising agencies, and graphic artists to sell the film to the media.
Camera Operator
Camera Operators perform a vital role within the camera department on feature films. They support the Director of Photography and the Director, by accurately carrying out their instructions on shot composition and development. Camera Operators usually begin work at the end of pre-production and have the overall decision on where to position the camera, and what lenses and supporting equipment to use.
Screenwriters are responsible for researching the story, developing the narrative, writing the screenplay, and delivering it to Development Executives. Screenwriters must produce highly creative writing to deadlines, and they need to work well with other members of the script development team to create a product that is likely to be financed and made.

Art Department, Casting, Catering, Construction, Costume, Direction, Distribution, Editing, Post Production, Exhibition, Hair and Make-Up, Health and Safety, Lighting, Locations, Music, Performing, Post Production, Sound, Production Sound, Production Office, Props,
Other Jobs Within The Industry...
In order to protect children from unsuitable and even harmful content in films and videos, the BBFC examines and age rates films and videos before they are released. Films for theatrical release are normally classified by at least two Examiners using the published Guidelines. Examiners look at issues such as discrimination, drugs, horror, language, nudity, sex, sexual violence, theme and violence when making decisions. They also consider context and the tone and impact of it (how it makes the audience feel).
-suitable for all

-parental guidance

-cinema release suitable for 12 years and over

-video release suitable for 12 years and over
-suitable for only 15 or over

-suitable only for adults

-adults works for licensed premises only
Warner Bros.
Warner Bros. Entertainment was founded in 1923 by 4 brothers: Sam Warner, Albert Warner, Harry Warner and Jack Warner. The three elder brothers began in the movie business, after getting a movie projector with which they showed films in the towns of Pennsylvania and Ohio, and they opened their first theater in New Castle, Pennsylvania in 1903. A year later in 1904, the brothers founded an Amusement & Supply Company to distribute films. In 1918 the brothers opened the Warner Bros. studio in Hollywood. Sam and Jack Warner produced the pictures, while Harry and Albert Warner handled finance and distribution. My Four Years in Germany was the title of their first film, based on a popular book by James W. Gerard.
Warner Bros. Box Office Stats...
New Owners...
In November 1966, Jack Warner sold control of the studio and its music business to Seven Arts Productions for $32 million. The company, including the studio, was renamed Warner Bros.-Seven Arts. The studio got back its previous name
when it was purchased by a man named Steve Ross. The company has since undergone various ownership transfers and it is, as of 2011, owned by Tribune Company that is based in Chicago.
Warner Bros. Television...
Here are some of the programs made my Warner Bros. Television:
Warner Bros. Presents
Colt .45
77 Sunset Strip
The Alaskans
Bourbon Street Beat
Hawaiian Eye
Surfside 6
The Roaring Twenties
Room for One More
The Gallant Men
No Time For Sergeants
F Troop
The F.B.I.
Kung Fu
Wonder Woman

Just the Ten of Us
Family Matters
Life Goes On
The Flash
Step By Step
Hangin' with Mr. Cooper
Babylon 5
Kung Fu: The Legend Continues
Lois & Clark
Living Single
Hyperion Bay (1998-1999, The WB)
Two of a Kind
The Norm Show
The West Wing
Third Watch
Jack & Jill

TV Companies...
The Television industry produces Television Programs.
Key Jobs Within The Industry...
Script Supervisor
Script Supervisors work as part of the Camera Department on Television Dramas. They ensure that they make continuous verbal and visual sense.
Camera Operators support the Director of Photography and the Director, by accurately carrying out their instructions on shot composition and development. They have the overall decision on where to position the camera, and what lenses and supporting equipment to use.
Camera Operator
Art Director
Art Directors work on feature films, commercials and types of television productions. They facilitate the Production Designer's creative vision for all the sets and locations, and they are also responsible for the Art Department budget and schedule of work.
Lighting Director
Using the script or brief from the Production team, the lighting director designs the specific look required for each shot. They use their advanced technical skills and with the help of the rest of the lighting department, to set up and operate specialised lights and accessories. Lighting Directors make extensive preparations before recording days, including script reading and taking part in discussions about the style required.
Other Key Jobs...

Make-Up and Hair Designer
Make-Up and Hair Artist
Make-Up and Hair Assistant

Camera Assistant
Lighting Camera

Broadcast Journalist

Stand Up Comedian
Variety Artist
Walk Ons/Supporting Artists

Executive Producer
Location Manager
Production Manager

Network Operations Assistant
Transmission Engineer
Vision Mixer
Ofcom is the communications regulator. They regulate TV and radio, fixed line telecoms and mobiles, plus the airwaves over which wireless devices operate.
-the governing body
The main legal duties are to ensure:

-the UK has a wide range of electronic communications services, including high-speed services such as broadband
-a wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests
-television and radio services are provided by a range of different organisations;
-people who watch television and listen to the radio are protected from harmful or offensive material
-people are protected from being treated unfairly in television and radio programmes, and from having their privacy invaded
-a universal postal service is provided in the UK – this means a six days a week, universally priced delivery and collection service across the country
-the radio spectrum (the airwaves used by everyone from taxi firms and boat owners, to mobile-phone companies and broadcasters) is used in the most effective way.

British Sky Broadcasting Group plc (commonly known as Sky) is a British satellite broadcasting, broadband and telephone services company headquartered in London, with operations in the UK and Ireland.

: November 1990
: Osterley, London, United Kingdom
Area served
: United Kingdom and Ireland
: Direct-broadcast satellite, Pay television, broadcasting, broadband and telephony services
Operating income
: £1.243 billion (2012)
: 21st Century Fox

The first Chief Executive Officer (CEO) was Sam Chisholm and he served in this position until 1997. He was followed by Mark Booth who was credited with leading the company through the introduction of Sky. Tony Ball was appointed in 1999 but announced his resignation in 2003 and James Murdoch was announced as his successor. In 2007, James stepped down as CEO to be replaced by Jeremy Darroch. Nicholas Ferguson is the current chairman for Sky.
The "radio industry" is a generic term for any companies or public service providers who are involved with the broadcast of radio stations.
Key Jobs...
Radio Presenter
Radio Presenters are the voice of a station or program, whether they work in speech-based or music Radio. They may also be required to carry out a range of other production tasks, as well as deliver content for related websites or other mobile platforms.

Radio Presenters' specific responsibilities differ considerably depending on the programme or station. The majority of Radio Presenters are part of a small team, although some work with much larger programme units. They are mainly based in offices and recording studios, but may also work on location presenting outside broadcasts.
The focus of the Reporter's role in Radio is to find and tell the stories that make up the news or current affairs output for the station or organisation for which they work. Reporters may work for a variety of different outlets, ranging from single local radio stations to international news organisations - and their related websites. They may be part of a small local team, or based in a regional or national newsroom, or in a foreign bureau. Some Reporters may also work from home, utilising broadband and other technology to supply material to broadcasters or other employers.
Radio Traffic Manager...
Radio Traffic Managers in Commercial Radio are responsible for scheduling advertising and promotions in line with the business strategy of a radio station or group of stations, in order to ensure effectiveness and maximise revenue.

Radio Traffic Managers may work for a single station, or as part of a larger regional or national department serving a number of stations or radio brands. The role is largely office based, and there are Traffic Departments in radio stations throughout the UK. The specific responsibilities of Traffic Managers and the size of the team they manage, depends on the station or stations for which they are responsible.
Radio Producer...
Radio producers are responsible for the audio content of broadcasts via radio, the internet and other mobile platforms. They are involved in the entire process, from generating ideas to managing the audience response after a program. Producers manage and work with broadcasting assistants, presenters and DJs, engineers and IT staff. They may also be responsible for the business and commercial management of a program. Producers can work in the publicly funded, commercial or voluntary sectors of broadcasting. Wherever they work, they are part of a digital revolution which is having a profound impact on the way in which radio is produced and accessed.
The Governing Body For Radio
Ofcom is also the governing body for Radio, like Television.
Ofcom is the communications regulator. They regulate TV and radio, fixed line telecoms and mobiles, plus the airwaves over which wireless devices operate.
-BBC Radio 1 is a British radio station which also broadcasts internationally
Broadcast area:
United Kingdom (FM, DAB, TV),
United States (TV), Canada (Satellite Radio),
Worldwide (Internet Radio)
First air date:
30 September 1967
Target audience:
It is aimed primarily at the 15–29 age group
In 1985, Radio 1 moved across the road from Broadcasting House to Egton House. The station moved to Yalding House in 1996, and Egton House was demolished in 2003 to make way for extension to Broadcasting House. This extension would eventually be renamed the Egton Wing, and then the Peel Wing. Until recently, the studios were located in the basement of Yalding House (near to BBC Broadcasting House) which is on Great Portland Street in central London.
Dev (0400–0630)
Nick Grimshaw (The Radio 1 Breakfast Show; 0630–1000)
Fearne Cotton (1000–1300)
Scott Mills (1300–1600)
Greg James (1600–1900)

Gemma Cairney (0700-1000)
Matt Edmondson (1000-1300)
Huw Stephens (1300–1600)
Danny Howard (Dance Anthem; Saturday 1600-1900)
Jameela Jamil (The Official Chart; Sunday 1600-1900)
Zane Lowe (Monday-Thursday 1900-2100)
Various storyteller (BBC Radio 1's Stories; Monday 2100-2200)
Edith Bowman (Review Show; Tuesday 2100-2200)
Various playlister (My Playlist; Wednesday 2100-2200)
Moxie, Nicky Romero, Rockwell or T.Williams (In New DJs We Trust; Thursday 2100-2200)
Phil Taggart and Alice Levine (Monday-Thursday 2200-0000)
Jen Long and Ally McCrae (BBC Introducing; Monday 0000-0200)
Daniel P. Carter (Rock Show; Tuesday 0000-0200)
Mike Davies (Punk Show; Wednesday 0000-0200)
Huw Stephens (Thursday 0000-0200)
Heidi, Kutski or Mosca (BBC Radio 1's Resiency; Friday 0000-0200)
Monki (Monday 0200-0400)
B.Traits (Tuesday 0200-0400)
Nihal (Wednesday 0200-0400)
Benji B (Thursday 0200-0400)
Toddla T (Friday 0200-0400)
-the print industry is the form of mainstream papers, magazines and press publications
Key Companies
Key Jobs
Copy Editor
Copy editors check written text before it's published in books, journals and websites. They must have a good standard of English and should be able to make deadlines.
Magazine Journalist
Magazine journalists research and write news articles and features for a wide variety of publications. They must be interested in people, places and culture.
Proofreaders check written text after it has been edited and before it is printed or published. They also provide a final quality check to make sure that nothing has been missed.
Commissioning editor play a key part in the success of a book publishing company. It is their job to make sure the company stays profitable by selecting new authors and titles that will sell well.
Commissioning editor
The writer or author would produce a variety of types of creative work, including novels, children’s books, poetry and, travel and technical writing.
Art editors make sure that magazines look good and are easy to read. They need to be creative and should have excellent IT skills.
Art Editor
-the British Printing Industries Federation
The BPIF is the business support organisation representing the UK print, printed packaging and graphic communication industry. BPIF provides support for printers to grow and develop businesses.
Jeremy Mark
Bauer Media Group
First issue:
Celebrity news, gossip, beauty advice, fashion, movie and music reviews, TV listing, interviews
United Kingdom
Heat is a British magazine published by the German company 'Bauer Media Group.'

The History
Heat was launched in February 1999 as a general interest entertainment magazine, at a cost of more than £4m. It was not an immediate success, but after multiple changes, Heat became a less serious, more gossip-oriented magazine aimed at women, and it became more popular. Barry McIlheney was Heat's first editor, but was replaced in 2000 by Mark Frith who edited until 2008. Julian Linley then took over as editor until 2009, followed by Sam Delaney who edited till 2010. The next editor was Lucie Cave who stayed on until 2012 when she was replaced by Jeremy Mark, the current Heat Editor.

Covers Of Heat...
In an issue which was released on 27 November 2007, Heat used a photograph of Katie Price's disabled son, who suffers from septo-optic dysplasia. The rare condition makes him partially blind and means that he suffers from hormonal deficiencies, causing him to easily gain weight. His photograph was used on a sticker with the slogan "Harvey wants to eat me!" A spokesperson for the Press Complaints Commission confirmed that Katie Price was planning to make a complaint about the matter. The magazine was also criticized in the press over the incident, with one editorial describing it as "the lowest point in British journalism". The magazine's editor at the time, Mark Frith made an apology for the offence caused by the sticker and an apology was also posted on the magazine's website.
-Digital media is a form of electronic media where data is stored in digital form. It includes photos, videos and music distributed over the internet.
The Governing Body
The Internet Society covers a wide range of Internet issues, including policy, governance, technology, and development. It is an international, non-profit organisation that was founded in 1992 in order to provide leadership in internet. It's purposes are...

-To facilitate and support the technical evolution of the Internet as a research and education infrastructure and to stimulate involvement of the academic, scientific, and engineering communities in the evolution of the Internet.
-To educate the academic and scientific communities and the public concerning the technology, use, and application of the Internet.
-To promote scientific and educational applications of Internet technology for the benefit of educational institutions at all grade levels, industry, and the public at large.
-To provide a forum for exploration of new Internet applications and to foster collaboration among organizations in their operation and use of the Internet
-Itojun Service Award
-Applied Networking Research Prize
-The Jonathan B. Postel Service Award
The role of the Designer is to create the 'look and feel' of an interactive media product. What this actually involves can vary, depending on the size of team the Designer is part of, or the type of company they are working for.

The role often overlaps with the producer, especially in more senior positions, or where the Designer is working alone or in a very small team.

The Designer must combine creativity with an awareness of the tools and technologies that will be used to build the product, and an understanding of what these can and cannot do.

Account Manager...
The role of the Developer is to create an interactive media product. Sometimes this will be according to designs created by someone else (such as a Designer), but other times the Developer may design the product as well. The role generally overlaps with the Designer and Programmer, although the actual amount of design work involved may vary depending on things like the type or size of the organisation the Developer is working for.

Producers are responsible for identifying and specifying an interactive media product’s high-level requirements or purpose, and ensuring that its business objectives and creative vision are understood and maintained by everyone involved in the project. This is a senior, client-facing role that requires combinations of expertise in business, management, content, design and technical disciplines. It has a close relationship with the Project Manager role, but focuses on the project’s creative requirements rather than the mechanics of running it. The two roles are often combined, however. The Producer role also frequently overlaps with that of Information Architect. Interactive media companies usually prefer to keep the Producer role in-house, so this tends to be a permanently employed position. However, there is a shortage of experienced Producers, so freelance and contract opportunities are still available.

The role of the Account Manager is to develop, maintain and improve relationships with existing clients, ensuring their needs are met, and obtaining repeat business from them. He or she will usually work closely with Project Managers and Producers, and may report to senior company managers. The role often overlaps, or may be combined, with that of New Business Developer. Account Managers are almost always employed in permanent, rather than freelance, positions.

Foundation date:
February 14, 2005
901 Cherry Ave, San Bruno,
California, United States
Area served:
Broadcast Yourself (2005–2012)
Type of site:
Video hosting service
February 14, 2005
Current status:
YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party. YouTube began as a funded startup from a $11.5 million investment by Sequoia Capital between November 2005 and April 2006. YouTube's early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California. The domain name 'www.youtube.com' was activated on February 14, 2005, and the website was developed over the next few months, with the first YouTube video being entitled Me at the zoo, and shows co-founder Jawed Karim at the San Diego Zoo. The video was uploaded on April 23, 2005, and can still be viewed on the site.
Steve Chen, Chad Hurley, Jawed Karim
Chief executive officer (CEO):
Salar Kamangar
Chad Hurley
The YouTube Awards or YouTube Video Awards are awards given out as formalized recognition of the best YouTube videos of the year, such as favorite music or comedy genres, as voted by the YouTube community. The awards were organized in 2007 to call out some of the most popular videos and let the users choose which ones deserve some additional recognition.
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