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M&M's presentation

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Tyler Lavertu

on 23 April 2014

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Transcript of M&M's presentation

MARS, Inc.: M&M's
How M&M's presents itself to consumers
Five Principles: Quality, Responsibility, Mutuality, Efficiancy and Freedom

Committment to the best quality:
"Real Chocolate" and "1 in 100 Peanut"

Pledges positive change to the environment and cocoa farming: Sustainable Cocoa Initiative, Sustainability Code

Responsible marketing: markets exclusively to teens and adults

Universal and fun: Bright, colorful website that's easy to navigate.
Characters have unique personalities
Even though Mars is aware of this issue, they still continue to work with Ivory Coast as their biggest producer.
MARS Chocolate Headquarters in Hackettstown, NJ
M&M's Workforce
What is M&M's impact on the process of globalization?
Women in Globalization
M&M's is one of many brands owned by MARS, Inc., one of the most successful worldwide food manufacturers.
third-largest privately owned company in the U.S.
Headquarters in Hackettstown, NJ
locations in 74 countries
employs 72,000 people, with more than a third of those employees in America.

MARS, Inc. oversees 29 brands, including Snickers, Milky Way and Twix, but M&M's has become the most marketable.

MARS, Inc. is still a family-owned business, though leadership has passed into non-family hands.
Who are they?
What is MARS, Inc. doing to promote change for their workers and suppliers?
A farmers Opinion
Where MARS, Inc. gets there cocoa:
Ivory Coast: 38% Brazil: 4%
Ghana: 21% Ecuador: 3%
Indonesia: 13% Malaysia: 1%
Cameroon: 5% Dominican Republic: 1%
Nigeria: 5%

Mars get the majority of their Cocoa beans from the Company Ivory Coast.
Young boy ages 12-16 are sold into slavery to Ivory Coast every day to harvest cocoa beans
It is shown that 300,000 children work in inhumane conditions on the Ivory Coast farms
Of these 300,000 64% are under the age of 16.
They are not paid for the rigurous hours of slave labor, they are given food and ripped clothing as wages.
Some children are locked away at night to prevent from escaping the farms.
Mostly all cocoa farms are ran
and operated by young boys
and men.
It s rare to see women workers
in the farms because they are
believed to make wages for the
Aileen Richards, Executive Vice President, People and Organization, Mars Global Services
Rosanna Wong Executive Director of the Hong Kong Federation of Youth Groups
Mars has gradually increased the proportion of women in management roles by one percent each year between 2001 and 2011
Targeted programs, mentoring and support for female Associates play an important part in improving gender diversity.
Ivory Coast Farms are mains located in
West Africa
Pledge to purchse 100% certified cocoa by 2020
working with UTZ, Rainforest Alliance, Fairtrade International

Reducing gender division of labor

Competative wages and benefits for employees

Diversifying Suppliers
Quest for Better Cocoa
What is Certification?
Through third party organizations farmers agree to follow certain standards and undergo audits
What is the benefit?
Farmers learn how to increase their yeilds and gain access to information and tools to help eventually increase profits
How is it done?
MARs and other organizations work together to build Cocoa Development Centers where ther farmers have access to information, tools, and techniques
MARS, Inc. has a strong influence on the development of other countries and lives of people due to globalization.
Behind what we the consumers see exsists a vast web of supply chains, politics, capital and corruption.
Changes are being made to fix the many issues that exist but many problems still exist.
Full transcript