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MEA Business Model Canvas

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by

Natasia Ouellette

on 13 October 2012

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Transcript of MEA Business Model Canvas

MEA Health Conscious People
Professionals
Some education
Late 20s to early 40s
Sophisticated Tea Customization
Health awareness
Enjoyment
Control overall health & wellbeing
Personalization
Bulk
Online
Recipe guides
Provide information to customers
Experience
Belonging David's Tea
Specialty Tea
Not Customized
Online & Store
Adagio
Customizable
No health factor
No stores
The Republic of Tea
Premade health teas
Not customizable
Teaopia/Teavanna
Specialty Tea
Wellness teas are only a segment Key income is from teas and tea accessories
Loyalty Card, Online account, tea samples w/ flyers.
Double Incentives
Well trained staff/knowledge online for post purchase
Keep record of tea blends and customers Fixed costs: buying teas, no packaging costs, website, warehouse, stores, transportation, salaries
Value Drive: tea sales after a certain point, tea accessories, packaging and promotions Website
Online Community on website
Social Media
Stores
Sales team Personal Assistance provided online and in stores if needed
Otherwise it is self service on the website and stores.
User community for help and idea sharing/gathering
Co-creation: customers can share their recipes online
Full transcript