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MEA Business Model Canvas
Transcript of MEA Business Model Canvas
Late 20s to early 40s
Sophisticated Tea Customization
Control overall health & wellbeing
Provide information to customers
Belonging David's Tea
Online & Store
No health factor
The Republic of Tea
Premade health teas
Wellness teas are only a segment Key income is from teas and tea accessories
Loyalty Card, Online account, tea samples w/ flyers.
Well trained staff/knowledge online for post purchase
Keep record of tea blends and customers Fixed costs: buying teas, no packaging costs, website, warehouse, stores, transportation, salaries
Value Drive: tea sales after a certain point, tea accessories, packaging and promotions Website
Online Community on website
Sales team Personal Assistance provided online and in stores if needed
Otherwise it is self service on the website and stores.
User community for help and idea sharing/gathering
Co-creation: customers can share their recipes online