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A Successful Partnership at Ford and Mazda

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Indra Nurpratama

on 5 July 2014

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Transcript of A Successful Partnership at Ford and Mazda

A Successful Partnership at Ford and Mazda
design by Dóri Sirály for Prezi
An American multinational automaker headquartered in Dearborn
It was founded by Henry Ford and incorporated on June 16, 1903
Sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand
Mazda began as the Toyo Cork Kogyo Co., Ltd, founded in Hiroshima, Japan in 1920
It was founded by Jujiro Matsuda
Japanese automaker
Ford Motor Company
Keep top management involved
Meet often, and often informally
Use a matchmaker
Maintain your independence
Allow no “sacrifice deals.”
Appoint a monitor
Anticipate cultural differences
The secrets to the Ford-Mazda success
Mazda Company Profile
Ford and Mazda have worked jointly on several auto models
Ford owning 11 percent of Mazda, the two companies have cooperated on several
new vehicles and exchanged valuable expertise
The alliance, founded when Ford stepped in to rescue the struggling Japanese carmaker in 1979, has stood firm for over 30 years
Ford in international marketing, finance, and would do most of the styling
Mazda in manufacturing, product development, and key engineering contributions
The Ford-Mazda relationship extends beyond U.S. borders
Relationship Ford-Mazda
Success Result Ford-Mazda
Ford Escort dan Mercury Tracer Models
The Subcompact Festiva
The Sporty Ford Probe and Mercury Capri
The Tribute and Explorer SUVs
Portege
Navajo
In 2010, a joint venture between Ford and Mazda in Thailand began producing passenger cars export to several Asian countries
Why might there be high potential for conflict in relationships
such as the one enjoyed by Ford-Mazda?
What means of managing group conflicts, as discussed in Chapter 9, are used in the Ford-Mazda partnership?
Ford dan Mazda membina konflik dengan cara Komitmen dan saling percaya akan pembagian job description masing-masing yang telah disepakati bersama
Why do you think the Ford-Mazda partnership has been so successful, while many others (including those listed at the beginning of the case) haven’t been?
Berhasil, terbukti dari produk yang dihasilkan oleh Ford-Mazda, sebagai contoh kerja sama ford-mazda dilakukan di Thailand untuk memproduksi angkutan penumpang yang diekspor ke beberapa negara di asia. Sampai saat ini kerja sama tersebut masih berlangsung
Discussion Question
Karena antara Ford dan Mazda merupakan dua produsen automotive dengan culture yang berbeda dan keduanya memiliki tujuan/ target tertentu (menguasai pangsa pasar automotive dunia).
Karena antara Ford dan Mazda memiliki kebanggaan terhadap negara dari produsen asal nya atau perasaan nasionalis masing-masing
Karena antara Ford dan Mazda menginginkan keuntungan masing-masing
Full transcript