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Persuasive Appeals

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by

Mallory Cheatham

on 1 May 2018

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Transcript of Persuasive Appeals

Rhetoric & Rhetorical Appeals
The act of causing people to do or believe something
Ethos
Pathos
An argument that appeals to the audience's sense of emotion.
Logos
An argument that appeals to the audience's sense of logic or reasoning.
Rhetoric in Practice
Although they can be analyzed separately, these three appeals work together in combination toward persuasive ends.
An argument that appeals to the audience's sense of trust or credibility.
Ethos
How does this ad appeal to the audience's sense of trust?
Pathos
How does this ad appeal to the audience's emotions?
Logos
How does this ad appeal to the audience's logic or reasoning?
Full transcript