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Mackenzie Bogue

on 4 October 2013

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Transcript of Greenpeace

Mackenzie Bogue &
Savanna Feyen
Founded in 1971
"Greenpeace is an independent global campaigning organization that acts to change attitudes and behaviours, to protect and conserve the environment, and to promote peace."
Methods for
Creating Change

Strategic Lawsuits Against Public Participation
Asia Pulp & Paper
Detox Fashion
-Organization was founded by a small group of activists who were protesting to stop the US from testing nuclear weapons off the coast of Alaska
-Held a concert to raise $23 000 to buy a ship
-Joni Mitchell, a famous singer in 1970 performed for free to help raise money.
Over the next decade, Greenpeace continued to grow and use peaceful protest to fight nuclear testing, whaling, toxic waste and commercial seal hunting.
Independant groups around the world began using the name Greenpeace, so that by 1977 there were about 15 to 20 groups world wide.
On December 14, 1979 Greenpeace International came into existance.
The Antarctic
Kingsnorth Court Case
Six Greenpeace activists were arrested for causing damages to a smokestack at Kingsnorth Power Station, and after arguing their innocence saying that they were trying to prevent further air pollution they were found not guilty.
This is the first case where preventing damages caused by climate change has been part of a "lawful excuse" defense in court, and can set a precedent for similar future cases.
Greenpeace is challening the fashion industry with their Detox campaign, which demands some of the worlds biggest clothing chains to clean up their act and and eliminate the release of all chemical waste involved with clothing production.
Some companies, such as Nike, Puma, Addidas, H&M, Levi's and Victoria's Secret have already commited to make a change.
Great Bear Rainforest
Greenpeace now has offices in 40 countries worldwide, with their international headquarters located in Amsterdam. They also have three ships, the Rainbow Warrior, the Arctic Sunrise and the Esperanza.
Climate Change
& Energy
Toxic Pollution
Nuclear Power
Greenpeace saw success in one of their longest running campaigns to protect the Great Bear Rainforest in British Columbia, with an area of land about half the size of Switzerland now protected.
By September 2011, under pressure from Greenpeace and consumers world wide, Nike, Puma, Adidas and H&M all committed to eliminate all discharge of hazardous chemicals by 2020.
Asia Pulp & Paper
The companies Danone, Nestle, Kraft, Unilever, Adidas and several others confirm that they will no longer use Asia Pulp & Paper as their supplier, and plan on switching to a zero deforestation policy.
A treaty was signed in 1959 that was intended to keep the Antarctic an untouched and pristine wilderness, free from human interference with the exception of peaceful scientific exploration. However, in 1980 there was strong evidence of valuable oil and minerals in the South Pole.
By setting up a base in Antarctica, Greenpeace spent 7 years gathering evidence to prove that mining the vulnerable ecosystem was too dangerous. They worked closely with politicians, convincing them that a decision to protect the continent would be met with praise.
In 1991, a new treaty was created and Antarctica became a protected area.
Greenpeace and many other organizations are currently calling on the Ontario legislature to prevent SLAPP from being used to limit freedom of expression and public participation.
SLAPP gives powerful companies and indivuals the ability to sue anyone who tries to oppose them and their behaviours, and was designed to silence critics.
The logging company Resolute is trying to sue Greenpeace for $7 million using SLAPP laws, because Greenpeace exposed some of their harmful practices and harmed their reputation.
Great Bear Rainforest
The Great Bear Rainforest in British Columbia is one of Canada's last remaining temperate rainforests, home to the rare spirit bear as well as spruce and cedar trees that are over a thousand years old.
Their campaign began in 1997 and spanned over the next 9 years, until an agreement was arranged in 2006 that saw a third of the forest protected and the rest under strict regulations.
Greenpeace achieved this victory with the help of First Nations peoples of the area, as well as millions of activists worldwide who wrote letters to politicians, blocked logging roads and boycotted companies involved.
The campaign continued to gain media attention and over time banks and stockholders with the logging companies began pulling out their investments.
Asia Pulp & Paper is one of the world's leading suppliers of paper and has in the last few years been exposed for getting it's wood illegally from protected trees species, called Ramin, in Indonesia.
Companies such as Walmart, Barnes&Noble and Collins Debden all are customers of APP. On the Greenpeace website, a link is provided where anyone can send an email to the CEO's of these companies about their actions.
Many companies and banks have also ceased their business with APP, putting the company under a lot of pressure to change their ways. Greenpeace is working closely with the Indonesian governement to help the country become more sustainable.
In Summary,
Greenpeace is an international NGO who creates change world wide using methods of non violence, including:
Save The Arctic
Greenpeace is now working to gain the same protection for the Arctic as well, racing oil companies who are after the oil supply beneath the ice.
Oil giant Shell has been the main target of this campaign , and has recently teamed up with Russian oil company Gazprom in hopes of entering the Arctic through Russia and building over 100 wells.
Through public demonstrations, petitions and scientific evidence Greenpeace was successful in keeping Shell out of Alaskan waters, and they had a team of activists on board the Arctic Sunrise located off the coast of Russia where they were gathering information, exposing dangerous practices, and makingit difficult for Shell and Gazprom to continue.
On September 19, the Russian coast guard boarded the Arctic Sunrise and took all 30 people on the ship under armed guard. They are now being held in Murmansk, facing investigation of piracy. This act has many people outraged because the activists were in international waters, and were using peaceful acts of non violence to protest Arctic oil drilling.
Greenpeace is demanding the immediate release of it's activists.
Social media played a large roll in the success of this campaign, for example their use of Instagram to get people involved. Public protests were also involved, with volunteers standing outside stores and informing shoppers.
Lobbying Governments
Raising Awareness
Public Demonstration
Social Media
Mock Advertisements & Websites
The Greenpeace ship Esperanza became active.
The Greenpeace ship Rainbow Warrior became active.
Greenpeace's primary method of spreading awareness about the issue was through mock ads, and they fought back against APP with boycotts and blockades.
A petition has been formed and signed by over 140 Anti-SLAPP groups, including Greenpeace, who called the laws a form of "legal harrassment" and a "growing threat to meaningful citizen participation."
Das, Indra. (September 2013) 140 Groups Petition Ontario to Enact Public Advocacy Legislation. Desmog Canada. Retrieved from http://www.desmog.ca/2013/09/18/140-groups-petition-ontario-enact-public-advocacy-legislation

Greenpeace Victories. Greenpeace International. Retrieved from http://www.greenpeace.org/international/en/about/victories/

Buckler, Grant. (September 2013) Ontario Urged to Pass Proposed Anti-SLAPP Law. The Canadian Journalism Project. Retrieved from http://j-source.ca/article/ontario-urged-pass-proposed-anti-slapp-law

Greenpeace. Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Greenpeace
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