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Copy of Pizza Capers
Transcript of Copy of Pizza Capers
excitement This approach uses social trends or issues to draw attention to the brand as it focuses on the brand value. This will allow is to create a strong positive image that is attractive to key influencers and the media. Gourmet the everyday! We make effin' good food. IT'S TIME SINGAPORE KNEW ABOUT IT Social Marketing pr = influencing
beliefs Young Urban Professional youth
business success selfishness
GAPS IN SOCIAL
Council 28% derive the most
from FRIENDS :) Go-Go-Gourmet!
New Pizza Flavors
PC Singapore Anniversary/Capers Mate Launch
website redesign 2011 major campaigns Daily weekly monthly social networks
road shows & FB promo EDM
New Product launches
Social Minefield w/ CMs 2011 pr goal blog coverage
print media coverage
build media contacts generate BUZZ Make people want to be a... capers mate