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Copy of Pizza Capers

How to make pizza

Ezra S

on 28 March 2011

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Transcript of Copy of Pizza Capers

2011 Marketing GAME PLAN: FB stats: 24-35 (yep, them yuppies) value for money
healthier choices
excitement This approach uses social trends or issues to draw attention to the brand as it focuses on the brand value. This will allow is to create a strong positive image that is attractive to key influencers and the media. Gourmet the everyday! We make effin' good food. IT'S TIME SINGAPORE KNEW ABOUT IT Social Marketing pr = influencing
beliefs Young Urban Professional youth
business success selfishness
Council 28% derive the most
personal satisfaction
from FRIENDS :) Go-Go-Gourmet!
HPB Accreditation
New Pizza Flavors
PC Singapore Anniversary/Capers Mate Launch
website redesign 2011 major campaigns Daily weekly monthly social networks
feedback form
flyer distribution
road shows & FB promo EDM
Mass SMS
New Product launches
Monthly observance
Social Minefield w/ CMs 2011 pr goal blog coverage
print media coverage
build media contacts generate BUZZ Make people want to be a... capers mate
Full transcript