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Danielle Caravella

on 10 April 2013

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Transcript of Apple

Apple Company Timeline 1970-1980 1981-1990 1991-2000 2001-2011 External
Environment Wireless Headphones Same as current headphones- now detachable
Similar to Bluetooth signal
Markets to active consumers
Customer incentive to purchase products
Ear grip technology to prevent from falling out
Bright colors to avoid losing them
More durable
iGame Current Situation Strategic Managers Problems/Potential with China:
iPad trademark
Agreement with cell phone carriers
Shifting demographics
Lower R&D spending than its competitors Internal Environment Effects on the Company Fingerprint Technology Questions... Apple, Inc. SWOT
Analysis DJCD Consulting: Danielle Caravella
Jentl Espinoza Rodriguez
Courtney Kramer
Danielle Ligotino Evaluation & Control WWSJD? Board of Directors
1. Arthur Levinson (Chairman)
2. William Campbell
3. Millard Drexler
4. Albert Gore Jr.
5. Robert Iger
6. Andrea Jung
7. Ronald Sugar Top Management- Vice Presidents
1. Eddy Cue: Internet Software and Services
2. Craig Federighi : Software Engineering
3. Jonathan Ive: Industrial Design
4. Bob Mansfield: Technologies
5. Peter Oppenheimer: VP and CFO
6. Dan Riccio: Hardware Engineering
7. Phillip Schiller: Worldwide Marketing
8. Bruce Sewell: General Counsel
9. Jeff Williams: Operations CEO Successor : Timothy Cook - Using your fingertip as your password
- Slide your finger across the bottom to unlock
your phone
- Enabled under settings
- Allows only the owner to unlock their phone
- Implemented for future generations
- Technology incorporated into
each phone
- Will cost Apple $5.oo more per
phone until they sell
over 25 Million
Strengths Opportunities Threats • Innovation
• Brand recognition
• Dependability
• Customer loyalty
• Willing to take risk
• Company Culture
• Advertising Weaknesses • Passing of Steve Jobs
• Fluctuating share price
• Maintaining investor confidence
• Low R&D spending
• Higher prices • Technology increase-
new products and versions
• Market differentiation
• Market penetration • Competition
• Patent protection Founder & CEO: Steve Jobs 1976: Founded Apple Computer Inc

1978: First personal computer

1978: Launched IPO making it publicly
traded company

1980: 3 improved personal computers
making the 2 founders multimillionaires
1981: IBM became serious competitor
with increasing market share

1983: Marketing guru John Sculley to run company with Jobs.

1984: The Mac; Apple's finest creation yet with use of typography

1985: Jobs gets thrown out as result of different visions between him and Sculley
1993: Leadership change again-
Spindler took over with cost cutting and international growth as main focus

1995: Apple had lost any strategic focus

1996: Gilbert Amelio replaced Spindler as CEO.

1997: Jobs returned with Apple having greatest corporate comeback in history
2001: iPod launch - instant hit
2003: iTunes created as compliment of iPod
2007: "Computer" was dropped- just Apple, Inc. iPhone launch led to share price passing $100
2009: Jobs announced medical leave
2010: iPad tablet launch
2011: Steve Jobs lost his battle to cancer Apple's Stock Price 1984-2010 Apple Inc. is a multinational corporation headquartered in Cupertino, California founded in 1976 by Jobs and Wozniak
Designs electronics, computer software, and personal computers
Innovative brand- functionally appealing & hip alternative to competitors
Workforce of 80,000 people worldwide
Revenue in 2012 fiscal year: $156.5 billion
Net income: $41.7 billion Apple
Market Share Corporate Culture
"Byte into an Apple"
"Change the world and
create some of the best
technology on the planet
Standard black turtle neck, jeans, and sneakers
Importance of Design
Attention to detail
Corporate Finances
Increased sales from $5 billion to $26 billion
$5.36 to $27.68 EPS
27.19%; to 41.67% ROE -All motion sensor, no controller
-Users sync games to console from app store that have been downloaded onto their Apple device
-Any app that has the capability to have hand motion, foot motion, or characters.
-examples: Temple Run, Fruit Ninja,
Angry Birds -Available in app store under iGames -Sell for $299
-Target ages 10 to 45
-Online gaming capability for $5 monthly or $50 annually
-Main competitor: Microsoft's Xbox Kinect
- Market share should increase due to new technologies
- Higher profit margin from the iGame
- Increase R&D budget
- Gross margin, net profit, brand image, etc.
- Key measurements: customer satisfaction, retention rates, quality ratings per device, and compatibility Jobs medical leave Switched from PowerPC
to Intel Processors Jobs returned as CEO
Full transcript