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The Generic Pharmacy

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jerry delombar

on 22 November 2016

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Transcript of The Generic Pharmacy


Far Eastern University

Company’s Contributions
The Philippine Charity Sweepstakes Office (PCSO) is the principal government agency for raising and providing funds for health programs, medical assistance and services, and charities of national character

Marketing Action Plan for The Generics Pharmacy
For the Month of October 2014- October 2015
Time Frame
Person Responsible
Target Output/ Goal
October 2014
April 2015
Heavy tri-media Advertising of new promotional idea of expansion

50% Tv ads
20% Print ads
20% Internet ads
10% Radio Ads

*Opening to the idea of expansion Marketing Department

Marketing Department

Advertising Managers and Staffs

Promotion managers
Increase media advertising by 30% and sales by 1%
November 2014
Release of new jingle of The Generics Pharmacy

*Idea Generation for Expansion
*Creation of Business Summary and Proposed expansion
Marketing Department/ Advertising Managers and Staff/ Promotion Managers
Increase media advertising by 5%
Increase sales by 1%
December 2014
Launch of new endorsers
Anne Curtis

*Legal preparations for expansion
Franchise Managers/Marketing Department/ Events Manager
Increase product sales by 2%
Increase media advertising by 5%
January -February 2015
Airing of the New Commercial of TGP
Anne Curtis
Events Manager/ Advertising Managers and Staff
Increase market shares by 2%
Increase media advertising by 5%
March- April 2015
Release of print ads featuring Anne Curtis regarding expansion of franchises
Events Manager/ Advertising Managers/ Franchise Managers
Increase people awareness of expansion
May – October 2015
Creation and opening of franchises of TGP starting in Singapore

*Successful expansion
*Launching Seminars for aspiring entrepreneurs
Business Executives/Department Managers/
Increase sales by 5% mainly from OFW’s
Delombar, Jerry E.
Manzano, Kathelyn T.
Cueto, Lyra R.
Gono, Andre Lyn A.
Angeles, Karl Angelo C.
Lagman, Francess Maryelle V.
Condes, Mark Adrian M
Chua, Jeran Miguel G
The finish interior of the church include double barrel vault or cross vault which produced by the intersection at right angles of two barrel vaults. Vault is an architectural term for an arched form used to provide a space with a ceiling or roof. The Church is neo-Gothic in architecture with lancet arches, fan vaults, stained glass windows, and tracery. The church facade features Gothic spires, but lacks the delicate ornamentation characteristic of most Gothic churches. an Sebastian Church has two openwork towers and steel vaulting. From its floor, the basilica's nave rises 12 meters (39 ft) to the dome, and 32 meters (105 ft) to the tip of the twin spires. One of the church's several stained glass windows manufactured by the Heinrich Oidtmann Company in Germany. This one depicts theFinding of the Child Jesus in the Temple.
Cultural and Historical Declaration:
San Sebastian Church was declared National Historical Landmark by President Ferdinand Marcos through Presidential Decree No. 260 in 1973. San Sebastian Church was include uncertain list for possible designation as a World Heritage Site on May 16, 2006 and was declared a National Cultural Treasure by the National Museum of the Philippines on August 15, 2011 and showing of the marker on January 20, 2012.
San Sebastian Church has encountered threats to its structural integrity. The Steel that holds the church’s stability is now full of rust due to the age or years of its used. The Church was listed among the 1998 World’s Most Endangered Sites by the world Monuments Watch. And it was included in the Tentative list of the UNESCO Heritage list, mentioning its architectural and historical heritage.

Theatre emerged from myth , ritual, and ceremony. 

Ritual- are related to three basic concerns: pleasure, power, and duty.

These rituals are accompanied by myths. 

Beginnings of acting spaces or auditoriums developed as a result of more elaborate rituals.
Example:"Pyramid texts" dating from 2800 to 2400 B.C.
It contain dramas sending the dead pharaoh off to the underworld. These dramas also the continuity of life and the pharaoh's power.
Musical theatre

Drama is the specific mode of fiction represented in performance.

The term comes from a Greek word meaning "action", which is derived from the verb δράω, dráō, "to do" or "to act".

The enactment of drama in theatre, performed by actors on a stage before an audience, presupposescollaborative modes of production and a collective form of reception.
Example: Oedipus the King (c. 429 BCE) by Sophocles
Example: Long Day's Journey into Night by Eugene O'Neill (1956)
Musical theatre is a form of theatre that also combines music, spoken dialogue, and dance.

It emerged from comic opera (especially Gilbert and Sullivan), variety, vaudeville, and music hall genres of the late 19th and early 20th century.

Musical theatre may be produced on an intimate scale Off-Broadway, in regional theatres, and elsewhere, but it often includes spectacle. For instance, Broadway and West End musicals often include lavish costumes and sets supported by multimillion-dollar budgets.
Miss Saigon

Wicked (2003)
Theatre productions that use humour as a vehicle to tell a story qualify as comedies. This may include a modern farce such as Boeing Boeing or a classical play such as As You Like It. Theatre expressing bleak, controversial or taboo subject matter in a deliberately humorous way is referred to as black comedy. Black Comedy can have several genres like slapstick humour, dark and sarcastic comedy.
Example: Boeing Boeing
As You Like It
Tragedy refers to a specific tradition of drama that has played a unique and important role historically in the self-definition of Western civilization.

That tradition has been multiple and discontinuous, yet the term has often been used to invoke a powerful effect of cultural identity and historical continuity
Romeo and Juliet by William Shakespeare(1597)
Andromaque by Racine 
Improvisation has been a consistent feature of theatre, with the Commedia dell'arte in the sixteenth century being recognised as the first improvisation form.

Keith Johnstone and Viola Spolin are recognized as the first teachers of improvisation in modern times, with Johnstone exploring improvisation as an alternative to scripted theatre and Spolin and her successors exploring improvisation principally as a tool for developing dramatic work or skills or as a form for situational comedy.

Spolin also became interested in how the process of learning improvisation was applicable to the development of human potential

Keith Johnstone
Viola Spolin
You did not break me
I'm still fighting for peace

Thank You!
Cayabyab, Hazel
Cueto, Lyra
Delombar, Jerry
Lizaso, Debbie Aycie P.
Manzano, Kathelyn
Rambonga, Giovanni
Ramos, Francis Nicko

Prof. Alan Cabaluna

App Store
Known charity in the country
Medicines and medical supplies donation program Calamity assistance
Only organization that renders lottery in the Philippines.
Contribute donations to the destitute Affiliated with governmental institutions


Operates in a monopolistic industry
Reported over costing on advertising expenses

Expansion of their charity service
Increasing number of donors
Utilization of modern technology

Illegal Gambling
Business Interruptions

Pacific Online Systems Corporation (Pacific Online) is engaged in the management of on-line lottery gaming systems for the Philippine gaming industry. 
It sources technology from leading global suppliers of integrated gaming systems and leases to the Philippine Charity Sweepstakes Office (PCSO).

Logo (Proposed)
Video Marketing
Executive summary
PCSO is a government agency of the Philippines that handles the nation’s sweepstakes's and lottery. Since 1883, they've been known for their lottery and made some history in the Philippines. As years passed the agency has grown and expanding its services throughout the country and giving charities to others. The agency is now committed on helping people in need. Undoubtedly one of the most effective means of pursuing the agency’s commitment to the Filipino people is charity through free medical and dental services, medical assistance, and housing projects.

The researchers’ wants to promote the programs of PCSO not just to help beneficiaries but also promotes the image and standing of PCSO.
The researchers wants to project of the PCSO and wants to project an image of charity and its purpose.
The researchers suggested making a video to promote the image and give people pieces of information about what and who is PCSO and what is its purpose.
Researchers also suggested making a new logo for image branding showing an image that will capture and give idea to people the purpose of PCSO.
Full transcript