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Transcript of #Seapunk
“SEAPUNK LEATHER JACKET WITH BARNACLES WHERE THE STUDS USED TO BE”
SUMMER 2011: a group of Twitter users frequently tweet #seapunk jokes with each other and a Facebook page is created
@LILINTERNET, @LILGOVERNMENT, @UNICORNKID, @ULTRADEMON, @ZOMBELLE_, @TTTEAMS My Little Pony Chic!
Retouched December 2012 Vogue Mexico photo Rihanna’s SNL performance
of “Diamonds” Proenza Schouler’s “Dream Tide” video Azealia Banks’ “Atlantis” video #INFLUENCING POP CULTURE #STYLING #WORKS CITED #HOW IT STARTED #TARGET MARKET VISUAL #INFLUENCING POP CULTURE #COLOUR STORY #PRINTS & GRAPHICS #STYLING #DIAMONDS BY RiRi 15-20 years old
dyed hair, no career commitments
social media enthusiasts created a fashion trend, design style, culture, & EDM sub-genre FALL 2011
Soulja Boy starts using the term “Ocean Gang” and tweeting with #seapunk hashtag
Azealia Banks, Venus X, Franki Chan, Kreayshawn tweet with the hashtag too
Lady Gaga’s hair is turquoise
Albert Redwine (producer) starts Coral Records
Coral Records releases limited edition CDs & mp3s with “seapunk” electronic artists #MOVERS & SHAKERS #TARGET MARKET PROFILE