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Audience Questions

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by

Rachael Wilson

on 20 April 2015

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Transcript of Audience Questions

Audience Questions
Follow this guide through all possible audience questions in the exam

Note the different approaches you should take depending on the key focus to the question

Target/appeal
e.g
How does your text target/appeal to it's audience?
Attract
This is a combination of targeting and appealing.

1. Start by detailing how all texts are made for a target audience and how it is vital that the text works hard to attract their attention firstly through marketing to ensure they watch/listen/read the product and then through tech/visual/audio codes to hold attention throughout.

2. Now, give examples from the text of how it is constructed to attract the audience.

3. Summarise main ways
it attracts attention effectively.
Position
Respond
eg. How do audiences respond differently to the same text?
5 QUESTIONS
The exam will ask you to explore one main focus on how producers either;

Target
,
Appeal
,
Attract
or
Position
audiences

or how audiences
respond







AUDIENCE-EXAM QUESTIONS
1. Start by defining why texts categorize and need to target/appeal to a specific audiences (tailor text to suit, market effectively, minimize failure and loss of profit etc)

2. Now, identify the target audience of your text.

3. Now look at HOW the text is constructed to target/appeal to the audience (through visual, technical and audio codes, through specific language and tone, the context/placement-where an ad, trailer etc is advertised, positioning of visual/tech codes/editing makes audience relate more to one character/theme/part in the narrative
more than another)

4. Conclude with summary of main ways the text effectively targets/appeals to it's audience.
How does your chosen text attract it's audience?
Target/appeal-Theories
Uses and Gratifications
- the target audience may for example read the magazine/watch the film for diversion, or social interaction. Therefore the text needs to ensure it appeals to their needs.

VALS
- producers especially in advertsing target these groups in society
This is a completely different question than the others and requires you to have a good understanding of how audience differ according to demographics and pyschograpics, aswell as how people literally respond via seeing film so box office takings/experience, forums, letters, social networking etc. Also, you can refer to your own P.O.V.

This question implies audiences are ACTIVE and INDIVIDUALS so will decode texts and engage in different ways too according to their ideologies.
Respond-Theories
Reception Theory
2-step flow
Uses and Gratifications
Pick and Mix
Respond Qu-To consider...
Cultural Competence
- this refers to an audiences shared knowledge and cultural understanding of a text. eg. Teens who play video games will have a good cultural competence of the industry and gaming over an older person who has never engaged with it so are therefore alienated from responding with own experience.

Desensitisation-
psychological process where you are no longer effected by content that is assumed to effect you emotionally i.e new generation of children watching violence and not effected by it like older generation were..
1. Start by discussing how you understand that all media texts are carefully constructed through tech, visual, audio, narrative aswell as mediated representations to position you to receive the producers ideological intent.
2. Pick out key examples from the text which work to position us. For example, to take a certain view of a character, receive a message in a particular way that we accept etc. In moving image, the camera often creates a relationship with the audience through how we decode shot sizes, angles and also the visual codes included in the shot. In print, the mode of address, the selected language and tone and layout work together to position the audience to take a certain perspective, usually to make us feel valued as a reader and feel the need to buy into the products/lifestyles presented to us.
3. Finally, summarise the main ways your texts work very carefully through selection, mediation and construction to position the audience to digest their ideology.
Position-theories
Reception theory
-texts always aim to position audiences to take the preferred reading, however, due to active audiences and individuality we can take different responses.

eg. How do your texts position their audiences?
Respond
1. Start by explaining how although all texts are constructed to appeal to a target audience, audiences will always respond differently , depending on demographics, viewing context and cultural competence.
2.
Identify a range of responses for each of your texts, some preferred and others oppositional etc. Identify them by demographics/psychographics etc and what response they have taken. Just ensure you back it up with a reason WHY they audience has responded in this way, WHY was it positive/negative/active through forums, complaints, tweets etc. HOW they may have been effected by opinion leaders or the uses they have for the text.

3. Brief summary stating how you have presented a range of different responses to the same text and how they adhere mostly to producers intentions or perhaps seeks to challenge them.
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