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Waste Free Environment Campaign 2014

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by

wesam issa

on 26 January 2014

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Transcript of Waste Free Environment Campaign 2014

Waste Free Environment Campaign 2014
General Information
Key Plastic Industry
Players Take Lead
Meeting Agenda
Brief Background
GPCA is one of the 35 signatories for the Global Plastics Association Initiative launched in 2011



Brief Background
Waste Free Environment Day 2013
“Clean Up the Gulf” Campaign

Dubai Update
Event Re-Branding & Marketing
Online Marketing
On-site Activities





- Securing Dubai Municipality
& Al-Hamriya Port Approvals. (Done)



- Securing police approval on having
Divers and a patrol car. (Done)



- Securing Dubai Ambulance (Pending)








New Logo
Each cluster/region to decide which initiatives it will undertake under the 6 elements of the declaration
English Flyer
Arabic Flyer
Invitation
Banners
Ads




www.wastefreeenvironment.com



Website
Social Media
waste Free Environment
#WFECampaign
Clean Up
Divers
Music
Awards

The Ministry will extend invitations to Environmental agencies in Dubai


GPCA partnered with the UAE Ministry of Environment & Water:


Partnerships
The Minister will inaugurate the WFE Day
A team from the Ministry will attend the event

Staff and families of Dubai-based GPCA member companies
Schools
NGOs
Governmental Agencies


Targeted Participants

Stage

Banner

Directional signage

Flags


On-site Branding


On-site registration

During the Event
Giveaways

Caps
T-shirts
Wrist Bands
Media Coverage
Online Media
Post Event Report
Post Event Marketing
Post Event Action

The collected solid waste will be picked and recycled by Tadweer – Dubai

A report will be compiled on the composition of the waste, which will be used for post event PR and to be shared with various stakeholders.

Post Event Action
.

The collected solid waste will be picked and recycled by Tadweer – Dubai
A report will be compiled on the composition of the waste, which will be used for post event PR and to be shared with various stakeholders
Thank You

Live Art on Reusing Waste
Site Identification & Authorities Approval
Full transcript