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Think. Do. Inspire.

Kulturni turizam / kako kreirati inovativni turistički proizvod baziran na baštini
by

Jesenka Ricl

on 16 June 2014

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Transcript of Think. Do. Inspire.

PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY

TRANSMODERN CULTURAL TOURISM
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
TRANSMODERN
ULTURAL
TOURISM

PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
TRANSMODERN
ULTURAL
TOURISM
Transmodernity by Ghisi 2008. "a planetary vision in which humans are beginning to realize that we are all connected into one system, which makes us all interdependent, vunerable and responsible for the Earth as an indivisible living community.
Tourism is a key factor showing global change in human consciousness about travel destinations and its hosts.
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
TRANSMODERN
ULTURAL
TOURISM
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
Mara
Štef
Kata
Joža
Ružica
one system???
Science and technology connect the world globally, while cultural identity and cultural heritage define the community locally - the process of communication takes place glocal, On - line.
facing the challenge
how to attract transmodern traveler to come to Croatia for cultural sightseeing
little Ružica
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
wow...with a strategy?
CCI/technology/
entrepeneurship
cluster creating
CCI

IT
SME
cultural/creative industry
internet technology
small and medium entrepreneurship

PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
cluster creating?
is that any good
it is the only way of creating sustainable and effective cultural tourism product or service
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
SME
small and medium entrepreneurship

PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
IT
internet technology
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
CCI

cultural/creative industry

it is all about promotion;
on-line branding,
digitalization;
true story;
if you own it, while others don t, BRAND IT bura tower
communicating is a skill, but do it with heart;
globally interactive cultural heritage;
live streaming of remote travel destinations;
a clear vision of what you offer/promote;
Web 3.0 WOW;
create new communication channels - direct communication with travel agencies

self-financing or some investments shared;
financial plan included;
investment return;
use of sustainable energy efficiency;
if it works globally as an extreme problem solving it will definitely work locally;
destination management implementation...


intangible cultural heritage - a story to tell -
storytelling;
combine methods -
media, cultural creatives industries;
tell about rituals, miths, people via song/dance/ video/theater
puppetry/photo;
do your storytelling, travel blogging, travel photography and travel webisodes


PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
how to manage promotion
communicate yourself with european travel agencies
develop educational tourism
develop youth tourism
develop cheap flight offers
create tourist arrangements
do projects/involve community
do for fun/create added value - it is what others pay for
have a vision and a mission/goal will come/improvise
do macro global/micro local itinerar


cultural
tourism
innovation

PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
set your priorities

define measures

create projects
cluster development,
concession
new jobs, more travelers, smart specializations, safegurading quality
networking, collaborating, educating, brainstorming
what to do when new cultural tourism product, destination or service is to be provided/created
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
common examples of facilitating heritage into tourism throughout
museums/theme parks/galleries/events/festivals/tangible and intangible cultural heritage sites/historic sites/manifestations/theme/festivals/conferences/
SME

how it is done ?
entrepreneur, n. a crazy person who is making it work, passionate about a dream come true, flexible enough to avoid barriers, energetic cause of adrenalin boost, interactive because he gets THE BIG PICTURE and knows IT IS NOT A ROCKET SCIENCE, dedicated to his project, members of family, community, BRAINAC by heart,
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
brainstorm just for fun and an idea
CAUTION - THE BOOK OF COMPLAINT IS ON LINE
Flyourself to Osijek
mosquitoes bite - we don t - we enjoy wine and rakija, fields of gold, fresh apple shtrudla and snasha s kisses
only a cheap flight away
Cyclo tours - because Slavonia is flat as it can get
Dream of Fortification
PIADER PROJECT
Osijek 2014
Conference
Think.Do.Inspire. by Croatian Association of Cultural Heritage
ACCESSORIZE YOUR CULTURAL HERITAGE
VIA INNOVATIVE IDEAS AND TECHNOLOGY
TRANSMODERN CULTURAL TOURISM
www.crocultour.org
www.crocultour.com
www.facebook.com/crocultour
Thank you for following
Full transcript