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Analyzing Visual Arguments: A Few Frameworks

This Prezi looks at how to identify and analyze elements of visual argument within three analytical frameworks

Stephanie Becker

on 13 March 2013

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Transcript of Analyzing Visual Arguments: A Few Frameworks

There are multiple ways to analyze visual argument Analyzing Visual Argument Rhetorical Situation Analysis Wood's eight special features Other:
Fonts, repetition, visual analogy, arrangement Step 1: Identify Wood's Eight Special Features of Visual Argument Immediate Common Ground emotional response juxtaposition icons symbols selective varied interpretations In a rundown neighborhood, a young boy bounces on a trampoline and watches a flurry of activity in the empty lot next door as volunteers build flower beds, plant flowers, trees and vegetables. The lot was formerly strewn with junk, litter and a burned out house before about 250 volunteers got to work. Downtown shops like this badly damaged home supplies store were overrun with scavengers and looters as police stood by helpless and unwilling to intervene. Other Visual Elements The use of types/fonts the use of repetition the use of visual analogy Arrangement of elements Rhetorical Situation Analysis Step 2: Evaluate in order to make claims 8 Features and other elements--questions to ask Does the visual argument use any of the eight features convincingly?
Could it use any of the eight features to be more convincing?
Does the visual argument use any of the eight elements poorly?
Does the argument make use of any of the other elements we discussed?
Does it make use of these elements in a way that supports its claim?
Could it benefit from using one of these elements? This argument makes poor use of the arrangement of elements This photo effectively evokes emotional response If you haven't already done it in order to prepare for your summary, do your T
E analysis From CNN.com editorial on Tuesday, on an article called "Marriage is not antidote to poverty." Article argues that following a traditional life path of degree -->marriage does not always lead to financial security as some argue. The caption for the image reads: "Brittney Nance fills out an application for food stamps in 2009 in California after she and her husband and children were evicted." Rhetorical Situation Analysis:
Questions to Ask How would you evaluate the Kairos of this argument?
Do the responses TRACE elements come together to create a sense of timing for the visual arguement?
Is this an effective rhetorical response given the situation that led to the creation of the discourse? These questions will help you come up with a thesis statement for your analysis. You can support your thesis with 1-2 reasons based in your evaluation of how well the visual argument responds to specific TRACE elements, for example: This is an ad for the Endangered Wildlife Trust. It has not been doctored--it is a dead seabird with visible trash inside of it. You might claim that it effectively responds to its exigence--the environmental effects of litter--and makes its audience aware. Or you could claim that it does not respond to a constraint of disgust--the viewer may be disgusted by the image and quickly turn the page before learning more.
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