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CSR - TATA Group of Companies, a case study

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Sindhuja Guda

on 9 August 2013

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Transcript of CSR - TATA Group of Companies, a case study

CSR - Corporate Social Responsibility
TATA Group of Companies

"In a free enterprise, the community is not just another stake holder in business, but is in fact the very purpose of its existence."
- Jamshedji Tata.

A Case Study
CSR - What and why?
Corporate Social Responsibility
Giving back to the society you take from.
The Case
The TATA Empire
Institutionalizing CSR at TATA
The Big Plus For TATA
TATA - The Ethics System
Awards And Recognition
The Future of CSR at TATA
Enhances the reputation of the company and strengthens its brand.

Self Regulated initiative by the corporate sector.
It describes the initiatives of TATA Group's CSR.
Best Practices - Roles of the various TATA ventures under CSR.
The future of CSR.
The Big Plus for TATA - A Success story of CSR.
The vision of Mr Jamshedji Tata.
One of the biggest conglomerates of India.
Nation's largest private employer - More than 80 companies, and 200,000 employees.
8-14% of net profit used for various social causes.
TATA Steel
5-7% profit tax on CSR.
Supports 7 Social Welfare Organisation (SHCs)
Health Care Projects
Economic Empowerment
Assistance to Government.
TATA Motors
Pollution control
Restoring ecological balance
Employment generation
Economic Capital
Human Capital
Natural Capital
TATA Chemicals Ltd.
'Avoid, Reduce, Reuse'
Rural Development Programme in Okhamandal and Babrala
First Impact Camp - Mithapur (1982)
World's first hospital on wheels - The LifeLine Express
SRISHTI Welfare Centre, Munnar
4 Projects under SRISHTI :
The DARE Strawberry initiative
TCS - TATA Consultancy Services
Partnering Saakshar Bharath
Runs an Adult Literacy Programme
TATA Relief Committee
Disaster management
Relief measures
Rehalbilitation progrmammes
Other leaders in TATA's CSR
TATA Archery Academy
The best part of CSR at TATA is that it is a legacy started by Mr Jamshedji Tata. It is his vision that drives the business ethics of one of India’s biggest conglomerates.
Why their ethics played a role in building their brand?
The belief in giving people a livelihood, instead of money.
Jago Re India! - A classic example of TATA's strategy.
TATA Steel bagged CNBC Asia’s prestigious Corporate Social Responsibility Award for the company’s outstanding CSR model.
The TATA group was awarded the Carnegie Medal of Philanthropy in 2007 in recognition of its long history of philanthropic activities.
The Golden Peacock Award (2004) was bagged by TATA Motors for its excellent contribution towards social and sustainable development.
TISCO was awarded The Energy Research Institute (TERI) award for its work under CSR (2002-03).
Going Global - The first step at Indonesia.
Corporate icon, Mr Ratan Tata's successor is Cyrus Mistry.
Work to do and ideas to implement - Mistry's tasks ahead.
Why TATA made it big?
-Sindhuja Guda,
Ruchika Kapoor.
Group - S2.
Full transcript