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How to create an effective logo

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by

Joey Dupont

on 26 February 2014

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Transcript of How to create an effective logo

How to create an effective logo
What is a logo?
Graphic mark or emblem commonly used to promote instant public recognition
What Makes A Good Logo?
Distinctive
Appropriate
Practical
Simple
Conveys the owner’s intended message.
Effective without colors
The logo Design Process
Design Brief : interview with the client
Research : industry, history and competitors
Reference: follow the trends
Sketching and conceptualizing
Reflection : take breaks and solicit feedback
Revisions and positioning: revise and improve
Presentation : the best one
Delivery and support
Logo trends
5 Principles Of Effective Logo Designing
Author: Jacob Cass
Logo, Web and graphic designer
From Sydney, Australia
Just Creative Design
Popular design blog.
Numerous international design awards “Best of Continent” and “Best of Australia.”
In the process of writing his own book focused on logo design.
Quiz
Name two aspects that make a good logo?
What is the current trend in logo design?
Name two step of the logo design process.
Name one simple enterprise logo?
Truth or false ? The 5 principles of logo design are :
Simple,memoranle,timeless,versatile and appropriate

Experiencing it
Simple : easily recognizable, versatile and memorable and not overdrawn (KISS)


Memorable


Timeless (can it be used forever?)
5 Principles Of Effective Logo Designing (part 2)
Versatile (possibility to be printed in one color or in a different size)




Appropriate
Quiz
What is the meaning of «KISS»?
Who said : ''How difficult it is to be simple'' ?
A) Vincent van Gogh
B) Leonardo da vinci
C) Albert einstein
D) Seth Macfarlane
What is the first step of the logo design process
How expert call the fact to put yourself in the body of the product ?
Is it important to take a break in the during the process?
''How difficult it is to be simple''
Vincent van Gogh

Name two aspects that make a good logo
Distinctive, appropriate, practical, graphic,simple,
conveys the owner’s intended message and effective without colors
What is the current trend in logo design?
Simple
Name two step of the logo design process.
Design brief,research,reference,sketching,reflection,revision,presentation and delivery
Name one simple enterprise logo? Apple,nike,etc.
True or false ? The 5 principles of logo design are :
Simple,memoranle,timeless,versatile and appropriate TRUE

What is the meaning of «KISS»? Keep it simple,stupid
Who said : ''How difficult it is to be simple'' ?
A) Vincent van Gogh
B) Leonardo da vinci
C) Albert einstein
D) Seth Macfarlane
What is the first step you have to do when you begin the production of a logo? Research
How expert call the fact to put yourself in the body of the product ? Experiencing
Is it important to take a break in the during the process?
Yes it is!
youtu.be/VD-1kBeHgQc?t=6m8s
Chase Dunlop
2009 Bachelor of Fine Arts in Visual Communications
Graduate of The Illinois Institute of Art
Work at Digital Target Marketing
11 years of experience
Creative director
Brand designe
Full transcript