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Intro to Design

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by

Cathy Benscoter

on 10 January 2017

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Transcript of Intro to Design

What is design?
Everything around you is the product of design by somebody. Clothing, furniture, computers, cell phones, hair styles, books, food wrappers. Everything.

All design boils down to ...
Form
follows
function
“Form and function should be one, joined in a spiritual union.”
Frank Lloyd Wright, American architect

Form: What an object looks like
Function: What an object does
Design drives culture
You can match any kind of design to the historical period that produced it.

The design of an item can tell you when it was created or, if it's new, what era inspired it.
1960s
1970s
1980s
1955
1967
While the forms of graphic design change with visual culture and technology, the specific function of graphic design remains constant: to communicate messages visually.
Everything was great until computers made everybody a graphic designer.
Friends don't let friends
create newsletters
with Publisher.
Bad design equals
bad communication
Good graphic design
Captures attention.
Controls the eye's movement across the page or screen.
Conveys information.
Evokes emotion.
Building blocks of design
Visuals
Typography
Negative Space
Full transcript