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Nuevos rasgos de la comunicación digital

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eva aladro vico

on 8 May 2018

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Transcript of Nuevos rasgos de la comunicación digital

Todos los rasgos son consecuencia de los cambios en los sistemas tecnológicos nuevos



circular and continuous model
of communication
Contents (as all elements in Dig. Com.) are
fluid
No more genders and fixed styles New forms of messages

Multiplicity in codes and interfaces

Non interrupted/open communication

constant copy, re-mediation and meme
creation
Changes in Emissor
Works in an abundance context
not in an scarce information world

it is proteic, flexible and multiple,
adopting many new and unstable forms

innovates and links social networks

has no privileges in sources control

more social, ethical or collaborative

must work with a sustainable finantial model


CHANGES IN
RECEPTOR
changes in message: LANGUAGE AND
CONTENT
-Digitalization/numeralization
-Transcodification
-Scalability
-Modularity
-Variability
-Illusonistic & cinematic imaginary
Nuove caracteristiche della
communicazione digitale

New traits of digital communication
R
R
R
R
M
-Produser and prosumer:
active, changing, dynamic
-Takes part in message's creation
-Intermediates messages' difussion
-creative, non-ierarquical, subjective
-remarkably groupal
Los mensajes admiten
ser adaptados, copiados,
versionados, sugeridos
por los receptores
Los mensajes son abiertos/inacabados
los mensajes
son
hipermediados,
remediados
o inmediatos

http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek
Cambios en los mensajes: contenidos
Los avances en ciencia cognitiva muestran la conexión entre información, emoción y
acción (PNL, AT, TC)


La conducta humana
ancla la información
a la experiencia,
lo imaginario a lo
físico
la mente humana
es empática,
mimética,
social
-neuronas espejo
-mente extendida
-inteligencia conectiva
Los contenidos de los mensajes
-emocionales

-anclados a la acción/proactivos

-experimentables/experienciales

-colaborativos/sociales


Schema della comunicazzione
tradizionale

-lineale
-unidirezzionale
-ierarquica
-differenziata in ruoli

E-M-R
-circolare
-liquida
-bidirezzionale
-non ierarquica
-mutabile
Professione Communicative

Giornalista
Autore
Professore
Creatore
non controllano come prima il flusso
della communicazione

non hanno piu il privilegio
del controllo delle fonti
del' informazione
UNIVERSO ATTIVO
Nuovo Linguaggio
dei linguaggi
mezzo di communicazzione
e di creazione linguistica
Recettori: Nuovi ruoli

Attivano/stagnano la communicazione

Determinano l' uso e l'evoluzione dei
media

Sono il nuovo ecosistema della communicazione

Stabiliscono nuove regole, nuove
habiti...
MEDIATORE
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