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K&K Fashion

International management plan
by

Hieu Lu

on 22 November 2013

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Transcript of K&K Fashion

K&K Fashion
Duoc thanh lap nam 2010, Hien tai co he thong 5 cua hang tai Tp HCM
Tong quan thi truong
Danh gia chung K&K Fashion
Tinh hinh hien tai
Phan khuc thi truong
KHACH HANG
MUC TIEU
Nu nhan vien van phong
Muc thu nhap B, C, D
Thi truong online
Khach hang thuong xuyen online
Nang cao chat luong dich vu online
Thi truong trong nuoc
He thong phan tap trung tai Tp HCM
Tuong lai mo rong he thong cua hang phat trien tai cac thanh pho lon
MUC TIEU MARKETING
Cong cu su dung
WEBSITE K&K FASHION
CRM - Email - SMS
Danh gia & Do luong
SOCIAL MEDIA
DISPLAY ADS- GOOGLE ADS WORD
SEO ON-OFF PAGE
Search Engine Marketing (SEO,SEM)
Thuong hieu K&K Fashion
Luong truy cap tang 10%/thang
1000 luot truy cap/thang
Phan tich
& Chon tu khoa
Thoi trang cong so
Vay cong so
Dam cong so
Marketing thuong hieu & quan ly du lieu khach hang
Holine & SMS
Toi uu hoa cac yeu to HTML
Toi uu hoa noi dung
5 keyword
Chien luoc Marketing
SEO, SEM
Top 5 website
4 khia canh
giam sat & kiem tra
Kiem tra ke hoach nam
Kiem tra loi nhuan
Kiem tra hieu qua
Kiem tra chien luoc
Email - Icontact
N&M, Trail, Yoshino
Tiem luc tai chinh
Thi phan vung chac
Phan khuc thi truong cao
Chua co huong phat trien cu the
Chu yeu la quang ba san pham
Giao dien website thieu than thien
Khong tao duoc xu huong thoi trang
Chua dap ung duoc nhu cau khach hang
Chua dau tu dung muc ve Internet Marketing
Tiem nang thi truong lon
Canh tranh cao
Uu the:
thiet ke
vat lieu
5 domain
Toi uu hoa chi phi-CPC

Tang Traffic Website

Quang ba thuong hieu

Su dung Adsnet - AdsMicro

Microsite
Blog
Forum seeding
Offline
PR online
PR online
PR online
Offline
Offline
Forum seeding
Forum seeding
Mau thoi trang cong so yeu thich
500 like facebook moi
500 luot truy cap moi
Lam thuong hieu K&K Fashion
Dau gia nguoc
2000 like facebook
2000 luot truy cap website
Thu thap thong tin khach hang
"Miss Cong So"
1000 like facebook moi
1000 luot truy cap website moi
Lam thuong hieu K&K Fashion
VTiger CRM
2 Bo suu tap/thang
Thuong hieu thoi trang nu
nhan vien van phong.
Quang ba Website
Thu hang 1000
Khuyen mai 15%-20%
Thoi gian luu tru 10'
8.000 like Facebook
Doanh thu tang 30%
Loi nhuan tang 20%
Noi dung thu hut
20 subkeyword
Social Media
Website
Adsnet
Spark
SEO, SEM
E-store
CRM - SMS
Email Marketing
Than thien, de su dung
Co tinh tuong tac cao
Toi uu SEO
Full transcript