Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.



No description

Marketing Strategy

on 20 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of UNICEF

Threats in international markets
Despite being well know and having a strong position all over the world, UNICEF faces some important threats such as:
SWOT Analysis
Mission, goals and performance data
believes that nurturing and caring for children are the cornerstones of human progress. It was created with this purpose in mind- to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child's path. We believe that we can, together, advance the cause of humanity.
Strategic plans
NPOs need strategic plans.

They should be structured by the vales and aims of the organization
· Eradicate poverty and hunger.

· Achieve universal primary education.
· Promote gender equality and empower women.
· Reduce child mortality.
· Improve maternal health.
· Combat HIV/AIDS, malaria and other diseases.
· Ensure environmental sustainability.
· Develop a global partnership for development.

Performance data
·UNICEF responds to more than 250 humanitarian situations on average each year.
·In 2011, UNICEF deployed more than 400 personnel to global emergencies, including crises in Côte d’Ivoire, the Horn of Africa and Libya
In 2012, a new UN-system wide methodology used in 12 country offices to assess the necessity of aid against acceptable security risks to staff, allowing higher levels of risk when the lives of children and women are at stake on a large scale.

· Social advertising campaings: 'Don't drink that dirty water'
· TV advertisments:
-New advertising campaign: ''Likes don't save lifes'
Unicef and Pinterest:utilized the hugely popular photo-sharing social platform Pinterest to promote their new fundraising campaign.
Marketing initiatives and tools:
Unicef also uses the youtube platform to promote its advertisments
-Unicef website
Growth strategy
Unicef it's a non profit organization that isn't interested in obtain benefits,so growing objectives aren't in mind of this types of companies.

However Unicef wants to:
Develop a growth strategy for Fundraising Events that maximizes income generating opportunities for UNICEF .
In order to increase its investment and attract support to the company,Unicef must provide proof of impact(It’s simple data that demonstrates value) to its customers or clients.

Financial crisis ( charitable giving is one of the first cash outflows that consumers cut back on when money is tight)
Existence of other NPO more well-known
The need of a higher transparency and communication both between the members of the NPO and the NPO and the public.

Involving various agents also can lead to agency problems and to generate conflicts between each part due to differences in their own goals or interests

The need for partners to influence them to act voluntarily

It can be so many NPOs compiti in your "sector" so differentiation will be fundamental to attract new partners and maintain them.
Long-term in country presence
Programs tailored to local situations
Pragmatic, action-oriented approach
Close working relations with governments
Effective fund-raising, with a growing total income from multiple sources of different types
Multiple partnerships with governments, NGOs and public
Strong, trusted, world-wide image
Important opinion leader
Seen to be a leading agency for emergency an humanitarian action
Reporting: Business information solutions have greatly improved but still do not focus adequately on results and are not easily aligned with donor reporting requirements
Complex bureaucracy
Human Resources: Several areas of HR management remain a major concern, including recruitment, career development, policy towards national staff, gender balance and staff burn-out, amongst others
Full transcript