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Stamypor presentation

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by

Nadege Bremen

on 7 November 2013

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Transcript of Stamypor presentation

Matrix Partners preso!
Harvard Business Review
How to lower the cost of enterprise sales?
_ _ _ _ _ _ _ _ _
Stampyor
Nadège Bremen
Tessa Schrama
Geert van den Bosch
Agenda
Type of innovation
Help me!
Case presentation:
Advanced Corporate Entrepreneurship
Introduction to DSM
Innovation type
Separate NBD unit
Commercial value of Stamypor
Recommendations
Quiz


Our solution
Separate NBD unit
Commercial value of Stamypor

Recommendations



What to do?
REVENUE
COST
End
of
the presentation

Where is Stamypor situated?
Sustaining innovation


Radical innovation
Spatial separation
Top down
Heavyweight teams

Clark & Wheelwright
Continue with Stamypor and enter
the third phase
OR
Stop with the Stamypor project
Quiz rules


* Question is true = stand up
* Question is false = remain seated
* Everyone who answers the question correctly receives a letter
* By collecting the letters you can guess the word of 13 letters
* You are allowed to guess the word after question 8, but you can only guess once!



Quiz
1


2.


3.



4.

Two open questions
1. What is the total number of employees working nowadays at DSM?
2. What was the total net profit of DSM in 2012?

Quiz

5.


6.


7.




8.
Stamypor is a disruptive/radical innovation
False, it's a sustaining/radical innovation
DSM was founded in 1802, as the Dutch Solid Mines
False, DSM was founded in 1902 as the Dutch State Mines
False, they were divided into 3 clusters
Nowadays, DSM is active in Health, Nutrition and Materials
True
A general criteria for a NBD project is an IRR of at least 20%

True
Stamypor was related to the Performance Materials cluster
False, it was related to Polymers & Industrial Chemicals
Quiz
9.




10.




11.
22.224 employees
€ 228 million
The 16 business groups of DSM were divided into
5 clusters
Stamypor
Where is Stamypor situated in the Ansoff diagram?
The optimal solution?
=
When a project enters phase three of the stage-gate process of NBD, the project becomes a start-up company
True
Radical innovations:

Bendix and Bosch
How would you determine the commercial value of Stamypor?
Traditional measures:

Suitable for incremental innovations
Nielsen is a heavyweight project leader according to the paper of Clarck & Wheelwright
According to Veryzer a radical innovation in the first stages of its development process should be evaluated based on its technical differential advantage
Stamypor's most important clients were Clariant,
Ampacet, Witco and Ciba

Bonus

An amazing prize
=
Traditional measures and financial measures are suitable for incremental innovations
True
True
True
True
- Christensen


-Tushman & Romanelli
Full transcript