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Bradley Homecoming

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by

Molly Geraghty

on 2 May 2013

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Transcript of Bradley Homecoming

Social Media Bradley University Homecoming 2013 Current Status 30,000+ alumni
6,000 students (undergraduate & graduate)
Competing against everyday life
families
activities
weather & travel
In past years Facebook & Twitter have been used.
YouTube
"Theme" days
#BradleyHome SWOT Analysis Critical Factors for the Future Social/demographic
target audience
Technological advancements
social media networks
Greek life & athletics
Economics
tough factor
registration
Politics
bipartisan
Competition
indirect Knowing the Customer Customer
current
recent
older
community
Segmentation
current
recent
older
community
Current Positioning
current
graduates
Greek community Customer Experience Customer Engagement
photos/videos
contests & giveaways
travel & weather accommodations
External Factors
2013 vs. previous years
Why should they come?
weather & travel
families Communicating the Brand main focus - alumni and registration
analytics - Facebook
impactful posts - photos and videos
interaction posts - people love to share
e-mail updates
Twitter - #BradleyHome Being Social Goal-to create new & build continued hype for Homecoming 2013, resulting in more registration.
3 month plan
September- November
Pre, during & post plans
Pre-Homecoming: Sept. 1- Oct. 15
approximately 25 posts
Homecoming: Oct. 16-20
approximately 45
Post-Homecoming: Oct. 21-Nov. 30
approximately 25 posts Pre-Homecoming 25 posts
Sharing content
1,000 reach (double)
Important posts after photo/video content
Contact about photos
September 16
analytics
monthly Facebook contest Homecoming October 16-20
Scavenger hunt
Events schedule
Cover photo contest
Boost reach
Reminders Post-Homecoming Oct. 16-Nov. 30
Favorite memory
3 winners
Recap video
Feedback A Bradley shirt is hiding on campus. Help us find it! Your clue is the shirt is hiding with someone who has a lot of Bradley school spirit. When you find the shirt, take a picture & Instagram with the hashtag #BradleyHome. Good luck! I found the prize on Lydia Moss Bradley! Great start to Homecoming #BradleyHome A Bradley shirt has gone missing, help us find it! Your clue is the shirt is on one of the busiest stairways at Bradley. Once you find the shirt, take a picture and instagram it with the hashtag #BradleyHome Look what I found on my way to class! Can't wait to see what else Homecoming has in store for me. #BradleyHome We need your help! Find the last missing Bradley shirt! If you need books this is the place to go. Once you find the shirt, take a picture and instagram it with the hashtag #BradleyHome Went to the library & received a free shirt. Maybe the library isn't so bad. #BradleyHome
Full transcript