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Qualitative Report

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by

alexandra gerlein

on 29 October 2015

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Transcript of Qualitative Report

Gail´s Bakery
Qualitative Report

OBJECTIVES
Get to know Gail´s Bakery potential consumers
Obtain info to try to establish a deeper relationship
What are consumers looking for in baked goods
METHODOLOGY
Focus group in a closed space
Random sample tasting
SAMPLE TASTING
LIMITATIONS
Change of schedule
RESULTS

Recess, school, memories, grandma´s house.

Softness, freshness, fullness, eye appealing.

Tea time, coffe break, snacks

CONCLUSIONS
Full transcript