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Alliance Management@RAW

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Roger Grüring

on 26 April 2010

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Transcript of Alliance Management@RAW

Alliance Management E-Business TEAM Senior Alliance Manager Affiliate Leiter Alliance Management Renate Rükgauer Alliance Manager Online & Mobile Vakant Roger Grüring Eingehen von innovativen Technologie-Allianzen zur Weiterentwicklung unserer Online- und Mobilekanäle Konzeption von kommerziellen Allianzen zur
Vermarktung unserer Online- und Mobileplattformen Konzeption und Pflege kommerzieller Allianzen mit Technologie und Drittvertriebspartner (B2P)
Nutzung der E-Business-Plattformen als wertschöpfenden Hebel für Werbung & Affiliate-Marketing. B2P Advertisinig Arbitrage Mobile Advertising Online Advertising oneSBB mobileCommerce E-Commerce OnlineMarketing SBB Mobile Kanalshift Affiliate Marketing Innovationstreiber Partnermanagement AppStore iTunes Andorid Conversion www.sbb.ch mobile Entwicklung Online Entwicklung Vermarktung kommerziell Ticket Shop Nokia AdLink Die Schweizerische Post Samsung Sony Ericsson Unique Airport RhB SBB travel Schweiz Tourismus namics Unique Airport TCS Swiss Orange Swisscom Microsoft Google HSO Luzern Apple iAd etc. ovi Store play now marketplace bada store Werbeflächen auf sbb.ch E-Mail Marketing automatisierte Korrespondenz Werbeflächen auf SBB Mobile TASK
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