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BP Visual Argument Presentation

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by

Aisha Birani

on 2 April 2013

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Transcript of BP Visual Argument Presentation

BP "Sorry" AD Rachel Northey & Aisha Birani Background - British multinational oil and gas company headquartered in London, United Kingdom. - Uploaded on June 3, 2010
- Appeared on TV and on full page ads in daily newspapers including The New York Times, the Wall Street Journal, USA Today and The Washington Post.
- Tony Hayward, who was the CEO of BP from 2007 to 2010 speaks through out the commercial. He left the company due to poor management of the Deepwater Horizon oil spill.
- Made to apologize for the company's inability to effectively manage and stop the oil spill
- Directed to the people living around the Gulf of Mexico The Company The Commercial Rhetorical Devices 1. Background of Company
2. What Prompted the Visual
3. Background of Commercial
4.Show Commercial
5.Rhetorical Devices
6. Design of Commercial
7. Show Commercial
8. Conclusion Main Points Emotional Appeal - Tony Hayworth says that we are all in this together and that “no one wants this to be over more than I do. I want my life back”
- Thanks the Volunteers
- Apologizes to the people living in the gulf but also lets them know that BP workers were also effected because the Gulf is their home as well to gain sympathy Images - None of the pictures have oil in them
- Shows the Gulf as a beautiful place
- Shows the commitment the BP workers have to restore the gulf Effect of Words The CEO mentions all the effort his company is putting into fixing their mistake
- Promises to pay out litigation
- Apologizes to the people effected by the oil spill
- Thanks the Volunteers Design of Commercial - Scenes of ocean, sand, beaches, sea birds
- All clean
- No pictures of the disaster
- Monologue from the CEO
- No music What Prompted the Visual? - The BP oil spill in the Gulf of Mexico
- April 20, 2010
- The explosion on the rig claimed 11 lives
- The gushing wellhead was not capped until after 87 days on July 10, 2010
- 4.9 million barrels spilled into the Gulf Visual Argument Presentation Conclusion This videos purpose was to inform the general public that BP takes full responsibility for the oil spill and that they sincerely apologize for the mistake they made. It used emotional appeal, images that showed the effort BP is making in restoring things to how they were, and the power of words to effectively convey their message. Questions ? Works Cited “BP Oil Spill Timeline.” The Guardian. 22 July. 2010. Web. 30 Mar. 2013.

BP Tony Hayward 'Sorry' Ad Original Version Exclusive. BP. Youtube. Web. 20 Mar. 2013.

"Tony Hayward." Wikipedia, The Free Encyclopedia. Wikipedia, The FreEncyclopedia, 28 Mar. 2013. Web. 1 Apr. 2013.
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