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SMPS 6 Domains of Practice

Introductory review of the SMPS 6 Domains of Practice for A/E/C Marketing Professionals

Gabe Lett

on 9 October 2012

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Transcript of SMPS 6 Domains of Practice

SMPS 6 Domains of Practice Marketing Research Marketing Plan Client & Business
Development Where Are They?
How to Connect? Avoid Annoying
Accelerate Available Prospect Decision Makers Nurturing Measurement Collaboration Definition Collaboration
Measurement Elements of a solid
Marketing Plan Research conducted
by YOU! Primary Research Target Markets? Information from a source other than YOU
*Professional Associations
*Market Research Companies Secondary Research Marketing Research
Marketing Plan
Client & Business Development
SOQ's & Proposals
Promotional Activities
Information, Resource & Organizational Managment Market Diversification
B2B Companies What Markets are you absent from and should be present in? Analyze Current Effort
Build from the Basics
Incorporate Innovation & Creativity
Utilize Training for Staff SOQ's & Proposals Medium?
Software? Presentations! Master Your Program! Making the Shortlist And . . . . . . . Promotional Activities Print
FREE! Advertising? Internet Information, Resource and Organizational Management Contacts (Prospects, Leads, Clients)
Projects Database
Management Be Transparent
Expect Transparent Communication Lead Client Content Material
Presentation Practice Practice Practice Practice Practice Practice Practice Practice Do Something Unexpected! Website Social Media CPC Ads In Print Sponsorships Let your company know your
Full transcript