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Creating a Sustainability Fund

Tap into donor and student zeal for green initiatives
by

Carol Connare

on 2 September 2014

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Transcript of Creating a Sustainability Fund

Creating a Sustainability Fund
ASSHE
Current donors to the Library
Where does the campaign fit for your school & library?
Association for the Advancement of Sustainability in Higher Education http://www.aashe.org/
STARS
Sustainability Tracking Assessment & Rating System
https://stars.aashe.org/
ACUPCC
American College & University Presidents' Climate Commitment http://www.presidentsclimatecommitment.org/
CAP
Climate Action Plan
http://www.aashe.org/resources/campus-climate-action-plans
Meet with your Reference Librarians!
Resources
Outreach
Grants for students & faculty
Green Library Initiatives
Student organizations
Key word searches within current pool of donors
Alumni to Specific Degree Programs
Young Alumni
Green Vendors
Carol Connare & Kim Fill
@ UMass Amherst...
"The Second Ask"
& Earth Day events, so....
SPRINGTIME
T-SHIRTS!!
Earth Day (April) and Campus Sustainability Day (Oct)
Kennedy Library
Conferences
Videos

Newsletters & Reports
Campus Community
What is Sustainability?
Why Does Sustainability Matter to you?
http://www.presidentsclimatecommitment.org/
Survey the Landscape: Sustainability in the Curriculum
Anthropology: Human Ecology
Computer Science: Computational Sustainability: Algorithms for Ecology and Conservation
History: American Environmental History
Foundations of Sustainable Enterprise
Agricultural Systems Thinking
Survey the Landscape: Co-Curricular Sustainability Activities
Survey the Landscape: Green Campus Initiatives
GO ECO!
FSC Certified
Know Your Acronyms
What Will Your Fund Support?
Identify Likely Prospects
CREATE YOUR CAMPAIGN!
Making the Ask
Results
After all the pledges were in we had raised...
Student Callers program
was March-May 2012
$160,071.11
3,358 people had made a gift to the fund
We had engaged 30 new donors to campus
1,052 donors, or 31%, were first-time library donors
Renewed library donors... 27% or 908 people
94% of donors had come in through the Second Ask
Student Engagement
ReTHINK: t-shirts made from bottles
http://rethinkfabrics.com/
Offered for $20 donation during
EARTH WEEK 2013
Enlisted campus "Eco Reps" to help promote at events
Student Affairs purchased 300
shirts for incoming freshman
From archives, so touch on tradition of sustainability as a land grant
Creating & Maintaining Buzz
Common Read
Lessons Learned
Thousands of recycled paper pens had to be scrapped
T-shirt distribution used too many human resources
No need for eco bookmarks as thank you gifts, emails preferred
A Model for Other Funds
A fund for all types of resources (electronic, DVD, print)
A fund for outreach and events around the subject
A fund that could pay cash awards to students and faculty
A fund that reaches donors on an emotional level
Fund #53500
Resources
Sustainable Soil and Crop Management
Sharing the Story
ALA Sustainability Newsletter
Faculty Grants=building faculty engagement
White Papers in our digital repository Scholarworks
Description: Innovation & Entrepreneurship Fund
Philanthropic support to expand the Libraries’ collections, exhibits, and activities related to innovation and entrepreneurship. Activities to include purchase of materials (books and databases), and seminars/colloquium in areas relating to innovation and entrepreneurship.

Madeleine Charney
Research Services Librarian
W.E.B. Du Bois Library
154 Hicks Way
University of Massachusetts
Amherst, MA 01003-9275
(413) 577-0784
mcharney@library.umass.edu
http://works.bepress.com/charney_madeleine/
http://guides.library.umass.edu/sustainability
Your Sustainability Homework
“Take Action” checklist
http://works.bepress.com/charney_madeleine/55/

"Academic Librarians and the Sustainability Curriculum:
Building Alliances to Support a Paradigm Shift"
http://collaborativelibrarianship.org/index.php/jocl/article/view/274/224

Creating a Sustainability Fund
Carol Connare & Kim Fill
W.E.B. Du Bois Library
UMass Amherst
cconnare@library.umass.edu
kimfill@library.umass.edu
413-545-0995/413-545-3974
AUGUST 4-29 2014 online
The Sustainability Movement on Campus: Forming a Library Action Plan for Engagement
http://www.libraryjuiceacademy.com/029-sustainability.php
Full transcript