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“BATIK HERITAGE FASHION SHOW 2015” MARKETING PLAN
Transcript of “BATIK HERITAGE FASHION SHOW 2015” MARKETING PLAN
Shah Alam Convenction Centre (SACC)
No 4 Jalan Perbadanan 14/9
40000 Shah Alam
Wow factor that differentiates our event from others is we bring Indonesians designer to introduce their design to Malaysians batik fans
This event will shows variety of the best and creation both from talented Malaysians and Indonesians designers
On the day of the event itself, we will have several different sessions which are fashion show, exhibition and bidding from the designers
Marketing Budget Plan
To raise at least RM10, 000.00 towards this event.
To provide an opportunity for designers to bring their product to public.
To create awareness to the public on the uniqueness of batik and our tradition.
“BATIK HERITAGE FASHION SHOW 2015” MARKETING PLAN
Helps company to increase their profits by the fees from the designers and the vendors that come to the event.
The company can increase the reputation of the company by organize the event smoothly.
To achieve the 1000 targets audiences from the batik fans to come and join this fashion show.
Present well known designer
Platform for the designer
Medium to promote the product to international
Part 2 DEVELOPING MARKETING OBJECTIVE
Part 3 COMMUNICATION STRATEGY
The bidders also will be entertained by two invited artist; Nooraniza Idris and Jaclyn Victor. Both of them will be singing two songs.
Designer who display his/her design will sell the design in the bidding session inside the fashion show.
At the exhibition, total of 50 vendors will be open their booth and sell many type of batik outfit
In the fashion show session also, the organizer will provide free cocktail for all the guests and the bidders.
In the fashion show session, we will present an invited designer from our neighbor country, Indonesia, Ardistia Dwisari. In Indonesia, Ardistia Dwisari is a well-known batik designer and she once designed batik for President Obama’s wife, Victoria Obama.
fee for the fashion show session is RM 61.00 per pax
our source of income also come from the fashion designers. We will charge 30% from the bidding price that owned by the fashion designer.
for booth we will charge them RM500 per booth and the number of vendors is 50
sponsor from the Ministry of Tourism and Culture is RM50,000.
While for the in-kind, they sponsor “CANTING” a Batik catalogue that we will put in the goodies bag for our audience.
we use two type of promotion which is through media social and traditional promotion (all kind of printing form).
The media social marketing, we includes the use of facebook, blogs, instagram and twitter.
We have our person-in-charge in managing our media social medium.
Shah Alam Convenction Centre is located at the middle of Shah Alam.
It has an easy access to all public transports and it is easy to locate.
This venue also provides a large parking area which visitors did not have to worry about where to park their car.
This building also has complete facilities such as toilet, surau, cafeteria and it is disabilities friendly.
STRATEGIES: MARKETING PENETRATION/DEVELOPMENT
As an organizer committee is ramping up on the social medias and medias campaigns to draw more awareness to the event to come to the event.
we have many applications or social media that can promote the event such as Twitter, Facebook, Instagram and blogs.
As we know, these fashion designer and batik fans have their own followers on the social medias and has contributed a lot to the events success in terms of promotion and marketing.
Part 4 DEVELOPING A MARKETING BUDGET
Part 5 EVALUATIONS AND MONITORING
We as an organizer from VICTORIA PRODUCTION will handle meeting twice a week so that the plan that have been planned will run smoothly and achieve targets before the events.
For the designers we have made special invitation card to invite the entire designers to come and join this event.
VICTORIA PRODUCTION makes sure the event will market through banner, bunting, facebook and instagram.
The evaluation for BATIK HEARITAGE FASHION SHOW 2015 can be done according to questionnaire methods.
We VICTORIA PRODUCTION distribute the surveys to an audience that comes to the event.
In order to add on or improve the activities, we ask the opinion from the guest that has a creative idea to suggest.
Other than that, the social media such as Facebook, Twitter, and Instagram can cover the event to nationwide so that people will be aware about their event.
9th MAY 2015