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Cost Management Systems


Katie Domeracki

on 30 November 2011

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Transcript of Cost Management Systems

Cost Management Systems - Adidas
By Konrad Wheatley, Dominic Steer and Katie Domeracki
Core Strengths and
Key Success Factors
Balance Scorecard
One Team
Supply Chain
Sustainable Company
Brand Portfolio
1. To ensure Adidas is a highly
sustainable entity

2. Develop and expand brand

3. To provide and develop customer
services that surpass expectations
Financial Perspective
Increase Revenue
Reduce Operating costs
Increase Productivity
Align Accrual and Cash
Customer Perspective
Customer Retention
Number of Customers
Price relative to competition
Learning and
Growth Perspective
Increased employee
Reduce Turnover rate
of Employees
Increase Employee
training House
Internal Business
Adidas formed in 1920, became Adidas group in 1995.

Three main focuses for the design of each product:

Produce the best product
Protect athletes from injury
Make the product durable.

42,541 Employees in over 50 countries.

International sales grew 9% in 2010 to €11.99 Billion
To ensure adidas is a highly sustainable entity


1. Expand markets and market share
2. Release new products
3. Maintain and build customer relations.
4. Motivate and sustain Employee relations


1. Increase overall sales by 15%
2. Increase market share by 4% over 4 years.
3. Increase the period of average employment to 8 years.
4. Introduce 5 new successful product lines in the next 3 years

Rewards of equivalent or monetary gain as well as recognition to respective departments.

1. Expand markets/channels to penetrate emerging markets.
2. New initiatives to promote corporate citizenship.
3. Increase demand for Adidas group products.
4. Develop image/customer perception through quality performance product.


1. Requests from retailers to stock products by 5%
2. To have x amount of people attending your community activities.
3. Increase retail sales by 18% and wholesales by 9%
4. Increase market share by 4% over 4 years.

Rewards of equivalent or monetary gain as well as recognition to respective departments.
Develop and Expand Brand Presence
1.Customer service research, development and maintenance – Augmented product
2.Customer orientated employee training
4.Optimise Just-in-Time inventory system

1.Increase the amount of return customer, when they seek new or replacement products by 15%
2.80% of new training hours dedicated to customer focus. 3.Reduce amount of complaints by 5% from customers about product and services
4.Reduce amount of customer returns/warranty claims.

Rewards of equivalent or monetary gain as well as recognition to respective departments
The Report has identified six core strengths and key success factors of the Adidas group.

By utilising these strengths to obtain objectives, we hope to achieve the optimum level of operation.

These objectives have been derived from the Balance scorecard to effectively contribute to well rounded goals and establish growth stategies .
To provide and develop customer services that surpass expectations
Full transcript